New Delhi , 18 June 2007 : Everyone is familiar with the term "road warrior", someone who travels frequently on business. With the launch of their latest PDA-phone, the Xda Atom Life, O2 introduces the concept of a "life warrior", someone who charges at life and live it to the max, who place a premium on not only productivity but also creativity.  "Many customers across the region still regard the PDA-phone as a business tool," said Mark Billington, CEO of O2 Asia Pacific and Middle East. "We certainly put a dent in that fallacy when we launched the Xda II mini – demonstrating that PDA-phones can be beautiful with lifestyle applications – and then cracked it further when we launched the Xda Atom. Today, we want to kick the door wide open with the Xda Atom Life and really open up the converged device market to more customers by demonstrating that PDA-phones can manage your life on all fronts – seamlessly fusing work and play; and meeting your needs, be they connectivity, productivity or creativity, in one compact unit."

Striking in a suit of shiny black armour and accented by a handsome chrome band, the Xda Atom Life helps you meet the grueling demands of daily life, powering you at home, at work and at play. Weighing only 145 grams and smaller than even the Xda Atom, this ultimate lifestyle tool is your portable dashboard to wherever life takes you.

An entertainment-filled life
Designed to be a multimedia-centric device for ultimate personal entertainment, the Xda Atom Life's multimedia might becomes apparent when the device is switched on and the brilliant 262k-colour 2.7-inch TFT QVGA LCD screen comes to life. From the O2 MediaPlus interface – first introduced with the Xda Atom and now revitalised with a fresh new look – you can read comic strips, watch manga clips or go trigger happy with the in-built 2.0 mega pixel camera with macro focus. You can also switch on your MP3 collection for instant music playback or check out the latest chart rankings with the Xda Atom Life's FM radio tuner with RDS function .

And what an aural experience the Xda Atom Life delivers. SRS WOW HD surround sound means you can immerse yourself in a sensational musical dimension, while the dual stereo speaker lets you share your love of music with those around you.

A connected life
What's a multimedia marvel without superfast connectivity? HSDPA and 3.5G-enabled, the Xda Atom Life lets you make video calls, add the latest music podcasts to your library at fast download speeds, watch funny clips on YouTube or stream sports clips smoothly. Built-in Bluetooth® and Wireless LAN ensure that you will have a myriad of connectivity options to choose from and let you harness the convenience of wireless networks everywhere. The device also comes with a whopping 1GB of onboard memory to store MP3s, videos files, ringtones and games.

Those with a creative spirit can also use the Xda Atom Life as a vehicle of self-expression. The 2.0 mega pixel camera lets you make your own music video and home movie, while the range of connectivity options allows you to share multimedia files, or photo-video blog about your latest urban escapades on the move and share them with the world.

A productive life
The Xda Atom Life comes also with a turbocharged Intel XScale ® PXA 270 processor that clocks in at 624MHz, making it the fastest PDA-phone available on the Windows Mobile® platform so you get the most out of your life. The faster you work, the more time you have to play.

You can easily stay connected to your Microsoft ® Office Outlook® Mobile information everywhere you go and enjoy better device data protection with Microsoft's Messaging and Security Feature Pack. Familiar applications like Calendar, Contacts, and Inbox are kept up to up-to-date using ActiveSync ® and Direct Push Technology for email. With more than 25 software applications bundled, many developed by O2 exclusively (including O2 Connect, O2 SMS Plus and O2 Phone Plus), the device takes care of your every work and lifestyle need.

First in India to feature Windows Mobile 6
Technology and productivity fans will also delight in the fact that the Xda Atom Life is the first PDA-phone in India to run on the new Microsoft Windows Mobile 6.0 operating system. This latest OS provides increased value for customers in several key areas, including messaging and collaboration, infrastructure interoperability, security features and platform development. Xda Atom Life customers can enjoy a richer Windows Live for Windows Mobile experience, as well as a more genuine Microsoft Office system experience with mobile versions of Office Outlook ®, Office Word, Office Excel® and Office PowerPoint®.

Pricing & availability
The Xda Atom Life will retail this month at Rs.34,990 (all taxes included) across India at all major cities in the country with one-year local warranty.

Click for O2 Atom Life Factsheet.

Visit SeeO2.com for more information on O2 and Xda Atom Life.