Company Press Release:

 

NUANCE WINS GSMA GLOBAL MOBILE AWARD

 

-- Nuance’s T9 Takes Top Honors in Social and Economic Development Category At Mobile World Congress 2009 in Barcelona –

 

 

Nuance-wins-GSMA-Global-Mob.gif

Dr               Paul Jacobs, CEO, Qualcomm (left) and Philippe Jeanrenaud,     Director Field Marketing, EMEA Mobility Solutions, Nuance Communications (centre) at the GSMA Global Mobile awards

(Photo Courtesy: Mobile World Congress, Barcelona)

 

New Delhi (INDIA) February 19, 2009 – Nuance Communications, Inc. today announced that its T9 Consumer Vernacular Messaging campaign jointly with Airtel, India's leading mobile services provider was awarded in the category of ‘Best Use of Mobile for Social and Economic Development’ at the GSM Association Global Mobile Awards.This prestigious award is testimony to Nuance Communications continuing endeavor to set industry benchmarks and drive innovation with its industry leading vernacular T9 text solutions in the Indian market.

 

The Mobile World Congress in Barcelona is an annual event that brings together all leading mobile companies in the world and recognizes the very best Social and Economic Development initiatives that combines technology and tradition to protect and encourage the use of a language that is core to a national identity.

 

The Jury for the Awards included eminent personalities like independent editors, analysts, experts and academicians. Conferring the honor to Nuance Communications for its pioneering yet another category defining initiative, the Jury had this to say “A truly moving project that combines technology and tradition to protect and encourage the use of a language that is core to a national identity. With literacy posing a major issue with SMS, this is one very impactful way of resolving it.” 

 

 

“The GSMA judges’ panel’s selection of our entry reflects the global importance of T9 predictive text software for driving messaging,” said Mike Thompson, Senior Vice President & General Manager, Nuance Mobile.  “The joint campaigns with Airtel validated that T9 in 12 Indic Languages offer Indian mobile users options to create SMS messages in their own vernacular languages, and lay the foundation for mobile commercial, government, and health applications – stimulating social and economic development -- as a sustainable model for Emerging Markets.”

 

“We are grateful for Airtel’s support for four years of innovative consumer programs in India,” said Ray Tsuchiyama, Head, Global Field Marketing, Nuance Mobile.   “The joint programs’ objective was to promote Hindi script SMS messaging, utilizing Hindi T9, to Hindi-speaking family and friends.  The result, measured by Airtel messaging servers, was a sharp uptake in SMS usage.  Through mobile messaging, Indian society can maintain Hindi and vernacular language script, thereby retaining traditional linguistic and cultural identity into the 21st century.”

 

About T9 Software:

 

T9 Text Input, a leading alphabet-based and Chinese, Japanese and Korean character-based messaging software, and is available in nearly 80 languages, including 12 Indic languages - Hindi, Bengali, Gujarati, Marathi, Punjabi, Urdu, Kannada, Tamil, Telugu, Oriya,  Assamese, and Malayalam -- and a hybrid language used by India’s urban youth: Hinglish.  By incorporating T9 software into mobile communications products, companies are solving the fundamental problem of how to quickly and easily send mobile messages and browse the Web. More than 800 mobile phone models available throughout the world today include T9 software and the technology has been licensed to major consumer electronics and communications equipment manufacturers worldwide. For more information on T9, please go to http://www.nuance.com/t9

 

About Nuance Mobile:

 

Nuance Mobile builds innovative, intelligent and intuitive touch and speech interfaces to simplify and enhance the way people interact with mobile devices, applications, and services.  Nuance Mobile solutions make mobile devices and in-car systems easier to use, automate customer self-service, and optimize the access and discovery of even the most advanced mobile applications and content – regardless of technical know-how, location, environment, or physical and literacy capabilities.

 

 

About Nuance Communications, Inc.

 

Nuance is a leading provider of speech and imaging solutions for businesses and consumers around the world.  Its technologies, applications and services make the user experience more compelling by transforming the way people interact with information and how they create, share and use documents. Every day, millions of users and thousands of businesses experience Nuance's proven applications. For more information, please visit www.nuance.com.

 

 

Nuance, T9 and the Nuance log are trademarks or registered trademarks of Nuance Communications, Inc. or its affiliates in the United States and/or other countries. All other trademarks referenced herein are the property of their respective owners.