Mr. Vineet Taneja, Business Diretor, ,Multimedia, Nokia India  and Isha Sharvani

New Delhi, November 06, 2007: Mobile entertainment just got a boost as Nokia Nseries, the premium multimedia sub-brand of Nokia, unveiled the much-awaited N81 and N95 8GB devices. Positioned as cutting edge technology mobile entertainment powerhouses, both the N81 and N95 8GB bring an impressive capability to acquire, manage and share a wide genre of music, gaming and audio visual content.  Designed for the best in music, video and gaming capability, these devices come with large screens, wireless LAN, high capability cameras, dedicated music/game keys with customisable user interface and are loaded with large flash memory so you can store more on the go. “Today people want to be more in control of how, what and where they acquire & consume their digital entertainment. They want to discover new favorites and share them without being confined to one location – and it’s devices like the Nokia N81 and N95 8GB that facilitate this. With these two devices and entertainment content, we are aiming to offer the best of entertainment on the “fourth screen,” said Vineet Taneja, Business Director - Multimedia, Nokia India.

The stunning Nokia N95 8GB, the memory-packed big brother of the Nokia N95 multimedia device comes with one of the largest ever displays at 2.8 inches and improved battery power. Boasting up to 8GB of flash memory, it is optimized for enjoying videos, playing games, or even locating your favorite destinations with full navigation with Assisted-Global Positioning System (A-GPS).

“We believe our new Nokia Nseries devices will bring a new dimension to entertainment on-the-go as people will be able to literally carry the whole world in their pocket! Imagine watching a full length cult movie like ‘Sholay’ on your mobile device or carrying over 6,000 songs across genres in your pocket,” added Mr. Taneja.

Nokia Nseries also used this platform to highlight the mobile entertainment market opportunity in India, which currently stands at $ 15,000 million (source: BW) and expected to bring in the next big killer applications on the mobile platform. As a part of this, a select panel discussion on the theme ‘The Future of Mobile Entertainment’ was conducted.

The panel witnessed distinguished industry stalwarts debating the role of various stakeholders (OEMs, content providers, distributors and operators) in helping the industry leapfrog and overcome challenges in the arena of mobile entertainment. It was conducted by Mr. Vineet Taneja, Business Director, Multimedia, Nokia India, Mr. Pradeep Gupta, MD, IDC India and Chairman–cum-Managing Director, Cyber Media, Mr. Rajat Kakkar, CEO Universal Music and Mr. Neeraj Roy, CEO, Hungama.

The panel discussion brought in insightful perspectives on the burgeoning Indian mobile entertainment market, which currently accounts for 37 per cent of the $ 28,000 million non-SMS mobile data revenues. Issues such as the mobile entertainment market ecosystem, challenges facing the industry today and measures for future growth were discussed at length. A wide range of topics were debated including the need to push more innovative content, adopt a stringent IP mechanism to control piracy of content, Government’s support for higher bandwidth and the need to go beyond the traditional approach.

Mr. Pradeep Gupta, MD, IDC India and Chairman–cum-Managing Director, Cyber Media, said, “The mobile music (ringtones, ringback tones and full track) market, for one, shows promising prospects. It has been a major contributor to the growth of the non-voice mobile services revenues, accounting for US$ 227 million of revenues in CY2006 and expected to reach US$ 476 million in CY2007. With evolution of the Indian mobile customer’s needs, desires and demand for better connectivity these services are expected to do extremely well in the months and years ahead.”

About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.