New Delhi August 29, 2006: Nokia the world leader in mobile communications today announced the launch of mobile photography contest -‘Eye on Fashion’- at the Wills India Fashion Week. The contest will not only strengthen Nokia’s association with style and fashion but will also popularize the concept of mobile imaging with Nokia’s hi-end imaging handsets. The Nokia Eye on Fashion contest is themed on ‘What’s your fashion statement’ and is aimed to firmly establish Nokia’s foothold on imaging via fashion.
Speaking at the launch, Shefali Chhachi Brand Marketing Head, Nokia India said, “Photography and Fashion are interwoven as they are both vibrant expressions of imaginations and feelings. Nokia believes in connecting people to their passions and through this contest we are giving people an opportunity to express their creativity by converging fashion with technology." Nokia’s hi-end imaging devices enrich the customer’s imaging experience by providing leading technology that enable users to capture, edit, view, share, print and store images.
The ‘Nokia Eye on Fashion’ contest will run for one month, starting from August 29 till September 22, 2006. The winner will receive Nokia’s upcoming luxury handset while the runner-up will win an outfit from Ashish Soni’s exclusive collection. Participants eligible for this contest need to be Indian nationals above 18 years of age and can only click photographs on a Nokia camera phone. The winners of the Nokia ‘Eye on Fashion’ mobile photography contest will be judged by eminent personalities from the fashion fraternity including Rohit Gandhi (Member FDCI Board, Delhi based, Label–Cue by Rohit Gandhi and Rahul Khanna), Payal Jain (Member FDCI Board, Delhi based, Label – ATELIER), Ranna Gill (Member FDCI Board, Delhi based, Label RANNA GILL), Hemant Khandelwal (Delhi based, fashion photographer) and Anaita Shroff Adjania (Fashion editor, L'Officiel and a renown stylist). The panel of judges will rate the best photographs based on Originality, Creativity and the Composition of the photograph.
Steps to participate and register for the Nokia contest: