Company Press Release:
 
Discover the Soul of the Night with the New Nokia N82
 
Nokia Nseries announces the Wireless Adventure across three cities in India

New Delhi, February 28, 2008 – Nokia Nseries has announced Discover Soul of the Night (SOTN), a unique new-age tech challenge that invites users from across India to discover, capture and share stories about nightlife in their cities through their mobile devices. This initiative comes together with the new Nokia N82, Nokia’s latest multimedia computer that takes redefines mobile photography. Nokia N82 allows users to take good quality images at night, find new locations and share images over the internet with their friends instantaneously and seamlessly.

The Wireless Adventure of the Soul of the Night initiative will take place in Delhi, Bangalore and Mumbai, over three consecutive weeks, starting in the last week of March. The Adventure will be flagged off at one of the most iconic spots in each city and aim to hunt down the most happening party taking place on that evening. It will pit 10 teams against each other to discover the best “hangout” venues, “night spots” and “hidden treasures” that symbolize the spirit of the city’s nightlife - all using the new Nokia N82 multimedia computer. The Adventure will finish when the teams reach the final destination. The Grand Prize Winner in each city will get an all paid for trip for 2 to Las Vegas.

To win the Wireless Adventure, the teams will need to harness the power of the Nokia N82 to navigate through the streets of their city at night. They will receive clues that will lead them to discover different landmarks (restaurants/cafes, bars, nightclubs, performance arts venues, night attractions, night sports, shopping and others) and then capture and share images instantaneously on the internet through the Nseries MBlog application, revealing the ‘Soul of the Night’ in their city in the shortest possible time.,

“Nokia believes in enabling connectivity, between people, technology and applications. We aren’t just giving consumers a higher mega pixel camera or a powerful new Xenon flash; w are extending the photography experience in the way only a multi-functional GPS enabled device like the Nokia N82 can ,” said Mr. Vineet Taneja, GTM Country Head, Nokia India. “This is the perfect platform for Nokia to showcase the capabilities of the Nokia N82 and empower users to unravel India’s ‘Soul of the Night’ leveraging mobile and Web 2.0 functionalities,” he added.

How to take part in the Wireless Adventure
Starting February 15, 2008, tech enthusiasts from across the country are invited to sign up on the Discover the Soul of the Night website(www.soulofthenight.in), which is also known as the Online Night Guide.  To register, applicants will be required to submit their particulars, answer five questions to test their knowledge of nightlife in their city. Registrations will close on the 15th of March for Delhi, 22nd March for Mumbai and 29th March for Bangalore.

Following this, 10 applicants each from Mumbai, Delhi and Bangalore who are able to answer all the 5 questions correctly in the shortest time will be invited to take part in the Wireless Adventure with a buddy.

Online Night  Guide
The  Online Night Guide (www.soulofthenight.in),is already live with several celebrity ambassadors by  blogging on it  with their N82 devices about their favorite joints, places of interests and event, thus acting as ‘guides’ to their respective cities.  The SOTN ambassadors include:

Participants can not only track the discoveries of their favourite N82 ambassadors through the Online Night Guide, they will be able to contribute their own discoveries as well.  Registered users can upload images of their places they have discovered, write a short description about that place with location details. They can also “Tell a friend” about their new locations, post comments and check out where other people like to hang out.  There are exciting Nseries prizes to be won daily for the best photograph of the day. The winner of the Best Photograph blogged during the entire campaign will win a fortnight long internship with a well known professional photographer.

About the Nokia N82
The Nokia N82 is equipped with a 5 MP Carl-Zeiss lens, built-in GPS capability and has a powerful Xenon Flash that enables users to take excellent photographs wherever they are, even at night.  Beyond that, the Nokia N82 has the latest multimedia functionality that enables consumers to capture and share images and stories, and interact online.  Discover the Soul of the Night taps into this unique all-in-oneness of the Nokia N82 to expand the photography experience, encouraging users to not only post great photographs online, but also discover and share their experiences instantaneously through the use of the built-in GPS (A GPS) and advanced wireless connectivity features of the Nokia N82.

About Nokia Nseries
Nokia Nseries is a range of high performance multimedia devices that delivers unparalleled mobile multimedia experiences by combining the latest technologies with stylish design and ease of use. With Nokia Nseries products, consumers can use a single device to enjoy entertainment, access information and to capture and share pictures and videos, on the go at any time.


About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.