New Delhi, January 27, 2006: Nokia, the world leader in mobile communications today announced the launch of Nokia “Connect” a consumer education program that is aimed at demystifying mobile technology. This would make it simpler for consumers to use the various features and applications commonly available in Nokia phones. As part of this Connect’ program, Nokia is providing quick guides on popular mobile technology areas such as SMS, MMS, Bluetooth and infrared, E-mail and GRPS and EDGE. These guides are available in 8 Indian languages apart from English which include (Hindi, Marathi, Gujrati, Bengali, Malayalam, Telgu, Tamil and Kannada) so that a wider audience can enjoy the benefits of mobile technology.
 

Detailing the rationale for the launch of ‘Connect’ Ms Shefali Chhachhi, Brand Marketing Head, Nokia India said “Despite the availability of feature rich handsets, most mobile phone users in metro and emerging markets still primarily use their handsets for Voice calls and SMS. This is largely because there is a lack of awareness amongst users on the various aspects of mobile technology, and how these can enrich our lives”. “We are confident that our connect initiative will help consumers across the country improve their mobile experience by providing a user friendly guide that will help them do more with their mobile phones” she added.

These Nokia Connect brochures will carry useful information such as the key benefits of a particular technology, how to set it up on a Nokia phone amongst others. These brochures will be available free of cost at all Nokia priority dealers and other leading mobile phone outlets across the country.