Company Press Release:
 
Delhites rediscover the Soul of their city by night with Nokia Nseries
- One lucky winner to get a trip for two to Las Vegas and a cool Nokia N82 -
 

Member of Parliament and President of Indian Olympics Association, 
Shri Suresh Kalmadi, Mr. Devinder Kishore, Director-Marketing, Nokia
India and renowned designer Mandira Wirk flagging off the Nokia Nseries Soul		 New Delhi, March 26, 2008 – Think you know the Soul of ‘Delhi’ by night? Join the excitement as ten teams of Wireless Adventurers set to discover the best “hangout” venues, “night spots” and “hidden treasures” that symbolize the spirit of Delhi’s nightlife in a unique Nokia Nseries initiative -  ‘Nokia N82 Wireless Adventure’. The Wireless Adventure will be flagged off by Member of Parliament and President of Indian Olympics Association, Shri Suresh Kalmadi, in the presence of Mr. Devinder Kishore, Director-Marketing, Nokia India and renowned designer Mandira Wirk tonight from heart of the capital city, Lutyen’s Delhi. The adventure will finish at the stroke of midnight, when the winning team uncovers Delhi’s Soul of the Night. 

Participants in the Wireless Adventure will each be equipped with the latest Nokia N82 multimedia computer which features a five megapixel Carl-Zeiss lens, built-in GPS capability and a Xenon Flash that enables users to take excellent photographs, even at night. 
 
To win, the teams will need to harness the power of the new Nokia N82 to navigate through the streets of Delhi at night. The 10 wireless adventurers will receive clues that will lead them to: 
  • discover the best “hangout” venues, “night spots” and “hidden treasures” that symbolize the spirit of the city’s nightlife landmarks
  • perform fun and techie tasks at these spots and
  • capture and share images instantly through the Nseries MBlog application
The first team reaching the final destination will win an all paid trip for 2 to Las Vegas and a cool Nokia N82 device. 
 
Mr. Devinder Kishore, Director Marketing, Nokia India said, “The Nokia Nseries Wireless Adventure is yet another unique initiative from Nokia Nseries to connect individuals and communities around shared interests and passions. Through this campaign we are creating a platform where enthusiasts can share insights into the ‘soul’ of their city, discover, capture and share their experiences instantaneously through their mobile devices. ”

Nokia is organizing the ‘Discover the Soul of the Night Wireless Adventure’ across seven countries across Asia Pacific. The Mumbai and Bangalore chapters of the Adventure will take place on March 31 and April 06 respectively. The participants of The Wireless Adventure have been short listed after a national, month-long online quiz based on a completely user generated platform called the Nseries Soul of the City Night Guide (www.soulofthenight.in).

“We are overwhelmed with the response received for the Nokia Nseries Soul of the Night Wireless Adventure in India. This new-age tech challenge has so far solicited close to 25,000 entries through online, SMS and WAP registrations. It has been a challenge to shortlist the top 10 teams for each of the three cities. We have an interesting mix of individuals participating in the race in the Delhi,” added Mr. Kishore.

About the Discover Soul of the Night City Guide – (www.soulofthenight.in)
As part of this campaign Nokia Nseries has created an online platform called the  Soul of the Night ‘City Guide’ (http://www.soulofthenight.in/india, ), This is India’s first online city guide, where  tech enthusiasts have been invited to blog their thoughts and pictures of interesting  night-time hangout places in their cities – using their mobile devices.  The content is wholly-user generated. Well-known personalities, who are the SOTN ‘Ambassadors’, have been blogging their discoveries and stories in their cities on the SOTN website - all using Nokia N82 (powered with a five mega pixel camera, auto focus and Xenon flash!). Enthusiasts from across India have been also sharing their thoughts on the ‘soul’ of their city. The SOTN city guide isn’t just about the usual tourist spots or the commercial night haunts (e.g. restaurants, pubs, etc).  It encompasses all these plus the elements of the city that only locals know. It’s a guide to the soul of the city – the nooks and crannies of each city that only locals know about captures the true flavor of the city.

The SOTN ambassadors include:

About the Nokia N82
The Nokia N82 is equipped with a 5 MP Carl-Zeiss lens, built-in GPS capability and has a powerful Xenon Flash that enables users to take excellent photographs wherever they are, even at night.  Beyond that, the Nokia N82 has the latest multimedia functionality that enables consumers to capture and share images and stories, and interact online.  Discover the Soul of the Night taps into this unique all-in-oneness of the Nokia N82 to expand the photography experience, encouraging users to not only post great photographs online, but also discover and share their experiences instantaneously through the use of the built-in GPS (A GPS) and advanced connectivity features of the Nokia N82.

About Nokia Nseries
Nokia Nseries is a range of high performance multimedia devices that delivers unparalleled mobile multimedia experiences by combining the latest technologies with stylish design and ease of use. With Nokia Nseries products, consumers can use a single device to enjoy entertainment, access information and to capture and share pictures and videos, on the go at any time.


About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.