Nokia 1600

New Delhi, October 26, 2005: With the launch of two new mobile phones targeted at first time buyers Nokia has expanded its entry level portfolio in India. The Nokia 1110 (black & white display) and Nokia 1600 (coloured display) are ideal for first time users as they have an inbuilt Graphical Demo Mode which allow users to access and familiarize themselves with the main functions in the phone even without inserting a sim card.  Another stand out feature of these new handsets is the unique Talking Alarm and Clock in five regional languages including Hindi, Tamil, Bengali, Marathi and Gujarati.

Nokia 1110

Nokia handsets are renowned for their ease of use and the Nokia 1110 and Nokia 1600 phones continue this tradition with a new intuitive user interface that makes full use of graphical icons and large font sizes and the built-in handsfree speaker. The Nokia 1110 has an inverted black and white display whereas the Nokia 1600 has a 65,536 colour display. With the new menu structure, accessing basic features, such as managing calls and contacts become much easier. In addition to polyphonic and MP3-grade sound ring tones , the Nokia 1110 and Nokia 1600 also feature a unique cost management feature, such as Nokia Prepaid Tracker support to help users monitor their phone usage. This will be an operator dependent service.

He further added "The Nokia 1110 and 1600 announce the dawn of a new age. Its unique talking alarm will wake up millions of Indians, not only to their daily lives, but also to a new era of mobility which has been captured in our campaign called Jaago India Jaago,"

Detailing the rationale behind the Jaago India Jaago advertising campaign, Mr. Sharma said " Indians are extremely proud of how the country has been progressing. The growth of mobility is one of the key indicators of the economic progress in India. The advertising campaign therefore uses the 'Talking Alarm' functionality of the Nokia 1110 and 1600 as a metaphor to convey how more and more Indians were waking up to mobility through Nokia handsets and participating in the  progress."

Nokia 1110 and Nokia 1600
Both the Nokia 1110 and Nokia 1600 also feature a "Demo Mode", an on-screen visual guide of primary functions for first time mobile phone users. The demo guide also allows consumers to play the pre-installed games or hear the Talking Clock without a SIM card inserted into the phone. Both these handsets also offer much longer talk time than the current entry phones.  Nokia 1110 has a talk time of up to 5 hrs 20 mins while the Nokia 1600 has a talk time of up to 5 hrs 30 mins and a standby time of up to 450 hours.

Nokia 1110 and Nokia 1600 phones have excellent voice quality and coverage based on state-of-the-art radio software. The new technology enables operators to add voice capacity within their networks smoothly and cost-efficiently while improving network capacity and call quality. Weighing 80 grams, the available colors for the standard sales packages for the Nokia 1110 are Cobalt Blue, Light Grey and Dark Brown. Weighing 85 grams, the available colours for the Nokia 1600 are Black, White, and Light Silver.

About 'Jaago India Jaago' advertising campaign
The Jaago India Jaago campaign was designed to mirror the tremendous potential for the Indian economy and showcase how the mobile industry and Nokia were synonymous with progress and a better quality of life. The advertisement uses the unique 'Talking Alarm' functionality of the Nokia 1110 and 1600 as a metaphor to reflect the impetus mobile telephony was giving the Indian economy as well as convey how more and more Indians were waking up to mobility through Nokia handsets.. The advertising campaign aims to increase its target audience to include newer consumers in smaller cities and towns. The campaign will run across multiple mediums including Television, Cinema, Print, Outdoor and Radio. more...