Company Press Release:
NOKIA AMPS UP ITS
MUSIC OFFERING
–Unveils its first touch music device, Nokia 5800 XpressMusic in India –
–Announces the launch of Nokia Music Store beta in India –
–Announces content tie-ups with international and Indian music labels–
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New Delhi, November 25, 2008 – Delivering on Nokia’s vision to provide a complete music experience anywhere, anytime, Nokia India today unveiled its much awaited “Touch Music” device, the Nokia 5800 XpressMusic and announced the scheduled launch of the beta version of the Nokia Music Store.
Nokia also announced its tie-up with a host of international and Indian music companies giving Indian consumers an opportunity to discover and enjoy their favorite music from hundreds of regional and vernacular music labels.
Speaking on the occasion Mr. Anssi Vanjoki, Executive Vice President, Nokia said, “With more than 300 million music enabled devices sold, and a strong base of over 10 Nokia Music stores in operation globally, Nokia has been able to gain incredible amount of knowledge and insights on what people want in a music device and track important trends on how people consume music. We will continue to break new grounds in this space by building more and better services for our consumers.” |
“Mobile music will continue to be a key priority area for Nokia in 2009 and our strategy is aimed at developing the market for mobile music by following a partnership driven model that enriches consumer experience with innovative devices, accessories and local content,” Mr.Vanjoki added.
Commenting on Nokia’s association with music labels Mr. D Shivakumar, Managing Director, Nokia India said, “We are happy that major international and national music companies have joined hands with us in our music journey. Together, we will shape this industry and transform the way people enjoy music.
Further added Mr. Shivakumar, “As Nokia’s first mass-market device with a touch screen, the Nokia 5800 XpressMusic turns a ‘user interface’ into a ‘human interface’ by truly putting people first. When it comes to music phones, people all over the world want a device that is a great music experience – with more memory, loud and powerful speakers, easy synchronization – and must still work well as a mobile phone with direct access to important contacts and content. The iconic Nokia 5800 XpressMusic delivers on all these counts.”
Speaking on the association Mr. Vijay Lazarus, President IMI said, “Our association with the market leader Nokia is a significant step forward in shaping the digital music ecosystem in India. It's our first initiative to fundamentally align the interests of music companies with telecommunications. Through this innovative service, we aim to create the most comprehensive music offering designed to meet the increasing consumer appetite for mobile music."
Nokia 5800 Xpress Music is the ultimate music and entertainment device that will bring touch User Interface to a broad segment of Indian consumers as well as provide them with a newer & better way of experiencing music. The device along with offering a variety of input methods including a virtual alphanumeric keypad, a virtual computer-style QWERTYkeyboard, also has a pen stylus and for true music enthusiasts, a plectrum. The device will be available in India starting January 2009.
Nokia Music Store, a part of the OVI, is an online music service that will deliver over a million tracks from global hits to local artists and provide Indian consumers the freedom to enjoy music at their fingertips. Everything works with one user interface, giving people the opportunity to connect to the music they want, in the way they want. The Nokia Music Store beta will go live in December 2008.
To enable locally relevant content, Nokia has tied up with leading international music companies – Universal Music Group, Sony BMG, EMI and Warner – and major independent Indian record labels including Tseries, Big Music, Yashraj and many more. The company is also planning to join hands with India’s leading music body, Indian Music Industry (IMI), a consortium of over 150 music companies, to give consumers an opportunity to discover and enjoy their favorite music across genres and languages.
About Nokia Music Store - Nokia Music Store - all the world's music in your pocket
Nokia Music Store is a service where you can browse and buy music in order to download on your PC and compatible Nokia mobile device. Music downloaded from Nokia Music Store can be conveniently moved between your PC and compatible Nokia device, as well as copied to CD and moved on to compatible digital music players. Nokia Music Store also offers a monthly subscription service that allows you to stream unlimited music from the Store catalogue direct to your internet-connected PC. The Nokia Music Store is available in the United Kingdom, Germany, Finland, Ireland, Italy, Singapore, Australia, France, Sweden, Spain and Netherlands and will expand to more countries throughout the year. www.nokia.com/music
About Nokia 5800 XpressMusic
Nokia 5800 XpressMusic is a music and entertainment device complemented by a touch interface. Taking advantage of touch screen technology, the Nokia 5800 XpressMusic introduces the ‘Media Bar’, a handy drop down menu that provides direct access to music and entertainment, including favourite tracks, videos and photos. The Media Bar also offers a direct link to the Web and to online sharing.
The Nokia 5800 XpressMusic offers all the music essentials, including a graphic equalizer, 8GB memory for up to 6000 tracks and support for all main digital music formats, and a 3.5mm jack. Built-in surround sound stereo speakers offer the industry’s most powerful sound. The innovative ‘Contacts Bar’ lets consumers highlight four favorite contacts on their home-screen and, through a single touch, track a digital history of recent text messages, emails, phone logs, photos and blog updates.
About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.