Press Release:
 
Nokia Nseries announces ‘Art Meets Intelligence’ Design Fest
 
Renowned designers showcase Mobile Themes inspired by the techno-stylish N76
Alok Mehta, Manager Marketing, Multimedia, Nokia India with leading designers -
Michael Foley, Mukul Goyal, Arzan Khambatta, Anthony Lopez, Rakesh Thakore, Sumir Tagra and Jiten Thukral
 
 New Delhi, July 18, 2007: Nokia Nseries, the premium multimedia sub-brand of Nokia, today announced a first-of-its-kind initiative – ‘Art Meets Intelligence’ Design Fest for aspiring designers in the country in association with Elle Décor.   India’s leading young Design Gurus – Abraham & Thakore, Anthony Lopez, Arzaan Khambatta, Michael Foley, Mukul Goyal and Thukral & Tagra launched this initiative with Nokia Nseries by unveiling a unique collection of mobile themes inspired by the stylish N76.  These exquisite designer themes, comprising of three screens each, will be showcased on the Nokia Nseries website and can be downloaded by Nseries users free of cost to accessorize their devices.
 
The Art Meets Intelligence Design Fest, organized in association with Elle Décor, will provide budding designers an opportunity to unleash their creativity and design themes for mobile devices using the N76 as a muse.  The themes will be judged by a distinguished panel comprising of the designers, Nokia Nseries and Elle Décor.  The creator of the Best Theme Design will be awarded with the snazzy Nokia N76 and a trip to the Nokia Design Centre in Finland.

Sharing a perspective on this unique initiative Mr. Alok Mehta, Manager-Marketing, Multimedia, Nokia India, said, “The Art Meets Intelligence design fest reiterates Nokia Nseries’ endeavor to extend a truly world class mobile experience to users, in terms of technology, design and innovation. The design insight for the Nokia N76 was based on the understanding that the more extrovert Nokia Nseries consumers look for style with substance. We are confident –that Art Meets Intelligence Design Fest will give a whole new meaning to the way design and innovations in mobile devices are perceived by people.”

Reiterating Nokia’s and ELLE Décor’s commitment to promoting design and its importance in our lives, Ms. Pramiti Madhavji, Editor, ELLE DÉCOR emphasized, “Design, today has taken on a new meaning. It isn't just about decoration; it's a critical component of how we communicate, collaborate, and compete. Design is not beautification. It's a thought process.”

The fest is open to people across the country and is scheduled to commence from July 20, 2007 All one needs to do is log on to the new Nseries theme generator on http://www.insidenseries.com/ThemeApplication/login.aspx. Contestants have the option of either creating a theme online with the visuals available or uploading their own designs, and submitting one theme comprising of three screens each.

CONTEST DETAILS

·     All original designs should be in jpeg format

·     500 kb in size with a resolution of 240x320 mega pixels. The last day for submitting the entries is August 20, 2007

·     Further details about the contest can be sourced from www.nokia.co.in/nseries or via SMS ‘Nseries Art’ to 5555
 

Speaking on the occasion, Michael Foley, Ex Design Head, Titan said, “Design innovation is an integral part of any product’s lifecycle, be it time-pieces or mobile phones. I am absolutely thrilled to associate with Nokia Nseries to develop a theme from something as stunning and inspiring as the Nokia N76.”

Nokia N76: features at a glance

·          Dedicated quick cover camera and music keys

·          High resolution 2 megapixel camera

·          Optimal 2GB memory card, can hold up to 1500 tracks, works with standard 3.5mm headphones

·          Supports music formats: MP3, WAV, MIDI, WMA, M4A, AAC, AAC+ and eAAC+

·          2.4” main screen with upto 16 million  colours  QVGA display

·          Nokia Web Browser with MiniMap

·          Available colors: Metallic Red and Black

 
Sharing his views about Art Meets Intelligence Design Fest, Anthony Lopez, Head-Lopez Design said, “People in our country are not much aware about the International design trends and technology. However, the Arts Meets Intelligences Design Fest with Nokia Nseries will boost aspiring designers in the country and will also give a whole new meaning to design innovation”

Elaborating on his association with Nokia Nseries, Mukul Goyal, Founder – Designwise, said, “It is my pleasure to be a part of this out-of-the-league initiative with Nokia Nseries that states the significance of design innovation to the audience and also invites their participation to express their imagination.”
 

“Both of us are mesmerized by the sleekness of Nokia N76. It is not only high on style but also on features. We wish the very best to all the participants and I am sure people with come out with their best creative expressions,” said, Sumir Tagra of Tagra & Thukral.

“As far as the Design industry is concerned, this initiative is certainly a big leap. I applaud Nokia Nseries for undertaking such a fantastic opportunity of giving aspiring designers a chance to showcase their creative talent. I look forward to be a part of such a wonderful platform,” said famous sculptor Arzan Khambatta.

“It is indeed a pleasure to associate with Nokia Nseries for the Art Meets Intelligence design fest. The Nokia N76 is truly a techno masterpiece that has inspired us to create a theme that is a perfect blend of style and substance. We hope to see more novel designs coming from our talented audience through this exciting design fest,” said Rakesh Thakore of Abraham and Thakore.

 


About Nokia Nseries
Nokia Nseries is a range of high performance convergence devices that deliver unparalleled mobile multimedia experiences by combining the latest technologies with stylish design and ease of use. With Nokia Nseries devices, consumers can use a single converged device to enjoy entertainment, access information and to capture and share pictures and videos, on the go at any time.

About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.