Company Press Release:
NOKIA 8800 – DISCOVER THE BEAUTY OF SUBTLETY
Exquisite materials, precision craftsmanship and distinctive details unite to create a Mobile Icon

Drawing upon modern watchmaking and jewelry techniques, Nokia has unveiled a truly inspired mobile phone for today’s connoisseurs of quality and taste. Encased in a slim stainless steel body, the Nokia 8800 subtly glides open to reveal a number of distinctive details, each meticulously considered and researched to complement the prestige and quality of the device. To heighten the experience, the Nokia 8800 features exclusive audio accompaniment, including all ring tones and alerts, by award-winning composer Ryuichi Sakamoto*. This attention to detail continues Nokia’s heritage of premium mobile phones that have set the industry standard for elegance and performance.

With a Zen-like goal to balance form and functionality, the guiding principle of Nokia’s designers and engineers was to create a truly modern mobile phone, the epitome of style and elegance, which would be a pleasure to use and a delight to behold. The organic flowing lines and dynamic surfaces perfectly complement the stainless steel and resin materials -- steel for its tensile strength and durability, and resin for its organic properties. The result is an elegant, ‘human’ design, comprised of materials destined to age with grace.

Finding inspiration in non-traditional sources, Nokia designers employed modern watch-making techniques, such as the use of metal injection molding on the function keys. A specially reinforced glass used in luxury timepieces provides added toughness and scratch-resistance to the front display, and even the Nokia marque has been chemically etched on the back plate using a process typically used by watchmakers.

The ‘slide-up’ mechanism of the Nokia 8800 is another study in functional design. Using a bi-stable spring mechanism and stainless steel ball bearings, like those used in high-performance automobiles, the keypad of the Nokia 8800 gracefully glides from its protective casing, revealing a hidden camera on the back.
 
“Subtlety and refinement are requirements of modern high design, appealing to consumers who place a high value in quality and attention to detail,” explains Sanjeev Sharma, Managing Director, Nokia India. “We believe the Nokia 8800 belongs in this pantheon of iconic products – a sophisticated mobile communication device that quietly earns a nod of appreciation and admiration from other connoisseurs of fine taste.”

The aural accompaniment of the Nokia 8800 is equally inspiring. Inspired by its modern lines and organic curves, Sakamoto has produced a musical accompaniment for the Nokia 8800 that captures an essence and emotion that touches both heart and mind. His creation draws on his vision of the Nokia 8800 user -- a world citizen constantly on the move, making an impression in a grayscale world.



About Nokia
A market leader in the cellular industry in Asia Pacific, Nokia provides innovative, industry leading and market-relevant technology and products to around 20 diverse markets in the region.

Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.   www.nokia.com