Company Press Release:
Nazara announces tie-up with Cartoon Network
To bring best of its Comics on mobile anytime, anywhere
Mumbai, 14th December, 2009: Leading mobile entertainment company Nazara Technologies has signed an agreement with Cartoon Network, India’s no. 1 kids’ channel to provide mobile users an access to the comic world by bringing popular comics by Cartoon Network on mobile phones.
Nazara will provide an expansive and diverse portfolio of Cartoon Network comics in titles such as Ben 10, the Power Puff Girls, Johnny Bravo and the Dexter series. Apart from comics, Nazara would be providing a wide range of mobile phone content based on these Cartoon characters. The product line up will include Videos, Wallpaper, Animation, Themes, Colour Logos and Greetings.
The mobile user can download Cartoon Network comics by using their GPRS connection at varied price points from Rs1/- per day, Rs. 10/- per week and Rs 30/- per month depending on their operator. Further enriching consumer’s entertainment experience, Cartoon Network will soon introduce a customized application to download an entire Cartoon Network comic to read in one go.
Talking about the tie-up, Nazara Technologies CEO, Nitish Mittersain said, “Cartoon Network is not only an integral part of the children’s world in India today but almost every Indian has grown up with comics available to them in a wide array of choice. There are over 400 million mobile phone users in India and a recent survey indicated that a whooping 63% kids use a mobile. The aim is to reach out to them by providing new products and services, thus enliven one of the oldest and most cherished content formats – comics, now on mobile. Having comics on mobile phones will enable people to read their favorite comic even when they are on the move”.
“We are excited to bring the comics of these new age heroes to the Indian market and our tie-up with Cartoon Network reinforces our commitment to connect with the Indian consumers through content that is appealing and relevant”, he added.
The long list of Nazara’s partners in India includes names such as Spice, Idea, Vodafone, BPL, Tata Indicom, Reliance India Mobile and Cellebrum. Nazara exclusively licenses many well-known brands such as world famous numerologist Sanjay B Jummani, Sehwag, GM Viswanathan Anand and Stardust gossips-Images among others, and develops mobile content based on these brands in keeping with their iconic image.
About Nazara Technologies Pvt. Ltd.
Nazara develops a range of branded and original mobile content that is highly relevant to the culturally diverse consumer base in the country. It combines technology with a compelling experience to create innovate applications in the mobile environment. It provides complete solutions for the development, deployment, targeting and tracking of promotional campaigns on emerging mobile platforms. The company's wireless solutions integrate content of media companies, marketing messages and the consumer reach of wireless carriers. The long list of its partners in India includes names such as, Spice, Idea, Vodafone, BPL, Tata Indicom, Reliance India Mobile and Cellebrum.