Company Press Release:

 

Motorola Heralds the Return of Artistry™ and Unveils AURA for Discerning Indian Consumers

 

AURA™ by Motorola features the world’s first circular display

 

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MUMBAI, India – 26 February 2009 – Inspired by luxury watches and handcrafted design, Motorola, Inc.’s (NYSE: MOT) Indian subsidiary, Motorola India Private Limited, today introduced AURATM. The unique handset breaks convention and re-establishes artistry in the design and manufacturing of mobile devices for the discerning Indian consumers. To herald the Return of ArtistryTM, Abhishek Bachchan unveiled the AURA and presented the first AURA to India’s fashion designer par excellence, Manish Malhotra, at an exclusive event.

 

Classic design, the world’s first 16 million color, circular display with 300 dpi resolution in the mobile phone industry and fine craftsmanship help AURA deliver a sensory experience that is second to none for those with refined tastes. Sophisticated design, aerospace engineering, and the quality of the printed page proved the perfect muses to inspire AURA’s creation.

 

Technical precision and mechanical excellence are met with a Swiss-made main bearing and more than 200 parts that create a seamless opening for the handset. The quality of a photographic print is celebrated in the brilliant interplay of 16 million colors and 300 dpi resolution on the unique, round liquid-crystal display. Capped with a Grade 1, 62-carat sapphire crystal lens – one of the most scratch-resistant materials on earth – AURA is simply elegant.

 

 “We are delighted to offer AURA to Indian consumers with its luxurious design, artistry and sensory experience,” said Faisal Siddiqui, head of India Operations, Motorola Mobile Devices. “AURA is Motorola’s latest high-tier mobile device targeted at the trend-setter Indian who has a taste for the exquisitely stylish, unrivalled quality and sensuous luxury.”

 

The hand-sculpted richness of AURA can literally be felt in its stainless steel housing, textures and patterns chemically etched into its surface. The front piece of the phone takes nearly two weeks to create, on par with highly detailed, handcrafted luxury items. In that time, the stainless steel is sculpted, etched and polished into a finished product that withstands the test of time.

 

Turning the phone over to its backside reveals a window into its mechanical heart. The Swiss-made main bearing, gears composed of Rockwell 50-55 hardened steel and 130 precision ball bearings work in tandem to drive the assisted-opening blade, an effect more like opening a luxury car door than accessing a mobile device. AURA’s custom-engineered rotating mechanism is composed of more than 200 high-precision individual parts, and the gears are protected from harsh conditions with the same coatings used in high-performance racing engines. Motorola’s proprietary CrystalTalk™ technology takes AURA to the highest level of audio clarity on every call, while Stereo BluetoothTM1 technology enables AURA owners to make and take phone calls hands free by pairing with a compatible headset.

 

Availability

AURA will be available from mid-March 2009 at exclusive premium luxury stores and select modern retail chain outlets at a MRP of Rs 111,492.  To begin with, AURA will be available in select cities in India, namely, Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi (National Capital Region), Hyderabad, Kolkata, Ludhiana, Mumbai and Surat. To experience and pre-book the AURA, please visit www.motorola.com/in  For more information on technical specifications, please call 3902 6686 or visit www.motorola.com/mediacenter

 

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About Motorola
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com.

 

Certain mobile phone features are dependent on the capabilities and settings of your service provider’s network. Additionally, certain features may not be activated by your service provider, and/or their network settings may limit the feature’s functionality. Always contact your service provider about feature availability and functionality. All features, functionality and other product specifications are based upon the latest available information and are believed to be accurate; however such product specifications are subject to change without notice or obligation.

 

This device supports the Bluetooth A2DP profiles. In order for Bluetooth devices to communicate with one another, they must utilize the same Bluetooth profile. To determine the profiles supported by other Motorola devices, visit www.motorola.com/bluetooth. For other devices, contact their respective manufacturer.

 

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