LG Electronics India Pvt

Company Press Release:

LG launches three new handsets

· <= span style=3D'font-size:10.0pt;font-family:Arial;mso-fareast-font-family:Batang; mso-fareast-language:KO;mso-no-proof:yes'>KF510 – Exceptionally slim slider phone

· <= span style=3D'font-size:10.0pt;font-family:Arial;mso-fareast-font-family:Batang; mso-fareast-language:KO;mso-no-proof:yes'>KP320 – Stylish 3 mega pixel auto focus camera

· = <= span style=3D'font-size:10.0pt;font-family:Arial;mso-fareast-font-family:Batang; mso-fareast-language:KO;mso-no-proof:yes'>KP110 – Music cell phone

New Delhi, May 08, 2008: = LG Electronics India Pvt. Ltd, a wo= rldwide technology and design leader in mobile communications, today announced the launch of three new handsets KF510, KP320 and KP110.

Targeting different segments, these three mobiles will cater to the requirements of high, mid and entry level consumers respectively. All the t= hree handsets are rich in features and boast of best technology.

KF510 has distinctive look and is further reinforced by a dynamic touc= hpad with interactive touch lighting and emotional animation. It combines a slim style with strength created by its metal frame and scratch resistant temper= ed glass. Its design is ruled by the metal body and slim stylish slider form factor. At the center of its design are metal gradation paint schemes avail= able in dark grey colour and the body of the phone is metallic. The LG KP510 is targeted towards style oriented customers who think of their phones as an extension of their dynamic personality.

The LG KP320 is an extension in the successful Dynamite series. The KP= 320 is a fully loaded phone with 3-megapixel camera with auto focus, video-recording and high internal memory with TV out feature. The handset is targeted towards new generation customers whose primary requirement from ph= one is camera and music player. The KP110 is a step forward in the expansion of the Bullet series and is targe= ted towards first time phone buyers with inclination towards music.

Commenting on the launch, Mr. Anil Arora, Business Group Head, GSM, LGEIL said, “We are very excited a= bout the launch of these three handsets and expect tremendous response for consumers. KF510 is an exceptionally slim slider phone; KP320 comes with advanced features and is economically priced; and KP110 is a fully loaded m= usic phone. These handsets have been launched to delight our consumers across various consumer segments suiting every budget requirement .”

The LG KF510, LG KP 320 & LG KP 110 will be available in the marke= t at Rs.12,250 , Rs. 7,990 and Rs. 2,899 respectively.

LG KF 510

The LGKF510 is just 10.9 mm thick, and is exceptionally slim slider phone with unique inner type slide which gives the phone a ve= ry clean look. LG KF510 has been dubbed as the "Touch Lighting Phone&qu= ot;. Its tactile and visually interactive user interface includes captivating animation. The LCD includes power saving auto luminance control and is covered by tempered glass, which gives the phone a great sheen and lasting durability and also remains unaffected by minor scratches. The phone̵= 7;s Smart Camera has a startup time about one second, image stabilization, LED flash and red eye reduction . Rounding out the features are an MP3 & MPEG-4 player, FM radio, WAP, GPRS and EDGE and has the ability to record= and play back QVGA video.

To add on the KF510 has a multi-function 3 mega pixel a= uto focus flash camera, an innovative touch sensitive navigational keypad. It= has a display panel of 2.2" 240 x 320 pixel, and has a light sensor on t= he front. The sensor allows the KF510's screen brightness to adjust dependin= g on ambient lighting conditions.

LG KP 320

The phone can be hooked up to a TV by using the TV-out function to view pictures. Its music player supports stereo FM radio and has 90 MB of memory that is expandabl= e up to 4GB with MicroSD memory cards.

LG KP320 comes in a nice candy bar form, and features a= 2 inch 262k colors TFT display with a 240 x 320 pixels resolution, Bluetoot= h, USB, Internet and email capabilities, document viewer, speakerphone, a 900 mAh Li-Ion battery, and so on. It measures 107 x 46 x 13.5 mm and weighs = only 81 g. The phone has a stylish leather finish body.

LG KP 110

The KP110 is extremely lightweight and comes with FM Ra= dio and MP3 playbanck option on the phone, allowing storage of up to 500 phone numbers and 500 SMS messages. The handset supports expandable memory with microSD memory card with upto 2-GB storage space and offers battery life = up to 4 hrs of talk time and 400 hours of standby time. The KP110 is also GP= RS and WAP enabled and includes hands free speaker phone, flight mode vibrat= ion alert, anti theft mobile tracker, MP3 player and FM radio on speaker phon= e .

About LG Electro= nics India Pvt. Ltd.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was establ= ished in January 1997 in I= ndia. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India f= or a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs 9500 crore in 2007. LGEIL's manufacturing unit at Greater Noida is one of t= he most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing u= nit and also Asia's largest Optical Disc Drive manufacturing pl= ant.