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Company Press Release:

LG Introduces Mind-reading Interactive Phone

Anno= unces the launch of the LG KF600

New Delhi, April 03, 2008 - LG Electronics India Pvt. Ltd., a worldwide technolog= y and design leader in mobile communications, today announced the launch of its 2008 iF product design award winning LG KF600, a new mobile phone = that is as feature rich and easy to use as it is stylish, thanks to its unique InteractPad™.<= /span>

The handset is targeted at young consumers = who like stylish handsets that are fun and easy to use. The KF600 boasts of a sleek design and dynamic graphic interface themes. It has eight integrated graphic themes that are fun and easy to use. Each gives the phon= e a different character that can act as an extension of its owner’s personality. Also, the InteractPad™ replaces physical navigation keys with context-specific virtual keys that change to fit the task at hand. This new interface comes in response to the need for a simp= le way to navigate through the multitudinous features on today’s mobile phones. The handset also has a scratch resistant screen, making it a perf= ect mix of look, technology, functionality and features.

Commenting on the launch, Mr. Anil Arora, Business Group Head, GSM, LGEIL said, “The LG KF600 and the InteractPad™ reflect LG’s commitment in making its handsets easier to use through improved user interface technology. Usability is tr= uly at the centre of this handset’s design and it represents LG’s latest achievement in making phones that connect with their users. This handset offers a mere glimpse into a newly emerging trend in the mobile market. LG is researching and developing new ways to improve usability and will continue focus on features that add practical benefits for users.= 221;

The LG KF600’s InteractPad™ and its virtual menu keys show= the exact keys a user needs to complete the task at hand eliminating distractio= ns. This is far more flexible than standard hardware keys and eliminates the ne= ed to memorize exactly which key performs what function. These virtual keys are also larger and better spaced than physical keys, improving accuracy. The InteractPad™ is an ideal interface for controlling multimedia features like the LG KF600’s digital audio player, camera and video camera. Because its controls are not tied to physical button= s, each of these functions has a custom interface that makes it incredibly intuitive to use.

The LG KF600’s powerful multimedia features include a 3 mega-pix= el camera, MP3 player, video recording, FM radio, Bluetooth and more. Its ergonomic trapezoidal shape complements the phone’s sleek, = glossy finish perfectly. Interface = is ideal for multimedia features like playing music, taking pictures, recording video and more.

The = LG KF600 is available in the Indian market at a price tag of Rs. 14,990 only.

About LG Mobiles

LG is the No.2 player in the mobile phones space (CDMA and GSM) in the Indian market. The company is fast emerging as a strong force in the GSM handset space with its wide range of cutting edge GSM handsets. LGEIL pione= ered GSM manufacturing in India with the set up of its GSM manufacturing plant in 2005 at Ranjangaon near Pune covering over 50 acres of land .This manufacturing facility caters to not only the Indian market, but is also a hub for GSM export to Middle East , Africa and South East Asia.

With its recent launches - Shine and Viewty, LG is poised to set a benchmark in the industry in terms of aesthetics, technology and features. = The LG Viewty has been recently voted as the ‘Best Camera Phone of the Year’ by NDTV Cell guru. The handset has sold 3,10,000 units in the f= irst 5 weeks of its launch in Europe and is d= oing extremely well in the Indian market as well.

About LG Electronics India Ltd.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was establ= ished in January 1997 in I= ndia. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India f= or a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs 9500 crore in 2007. LGEIL's manufacturi= ng unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranja= ngaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Microw= ave Ovens, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing u= nit and also Asia's largest Optical Disc Drive manufacturing pl= ant.