Company Press Release:
View the world with LG Viewty

Mr S.S Hong,Mr V Ramachandran, Deepika & Mr Anil Arora		 New Delhi, December 24th, 2007: LG Electronics, a worldwide technology leader in mobile communications, today announced the launch of LG Viewty'(model: LG-KU990) in India. The professional-level camera phone boasts of a number of 'world's first' easy-to-use features never seen before in a mobile handset. Deepika Padukone stole the hearts of the people when she unveiled the equally sizzling LG Viewty. 

Viewty has sold over 310,000 units globally and this phenomenal success was achieved in just 5 weeks since its launch in Europe this year. The astounding blend of technology and feature-rich Viewty handset has bagged the most sought after 2008 iF product design award. LG expects the same level of excitement in India following a high profile launch campaign, where superstar Deepika Padukone walked the ramp with the Viewty. 

Speaking at the dazzling launch, Mr. V. Ramachandran, Director, Sales and Marketing, LG Electronics India Pvt. Ltd. said, "Mobile users are aspiring for better quality images to capture life's special moments and we have responded to the market needs by launching Viewty. Following the success of Chocolate and Shine phones, we expect to have a hat trick with Viewty. In fact Viewty is seen as a much awaited product from LG and we are sure our technological edge and style factor will be taken well in the Indian market." 
 
"The launch of LG 'Viewty' shows LG's commitment to providing mobile users with high feature-led technology in the palm of their hand. This new offering from LG will re-define the standard in the camera phone market, providing first class features and allowing consumers to enjoy viewing and sharing their photos", added Mr. Anil Arora, Business Group Head, GSM, LG Electronics India Pvt. Ltd.

Commenting on the stylish premium phone, Bollywood superstar Deepika Padukone said, "The Viewty has the perfect balance of style and technology, something that a brand like LG is always known for. The phone is indeed a must have for all those who perceive mobile phones as an extension of their personality. The LG Viewty has extra-ordinary features to offer and it has indeed raised the bar in the mobile phone market."
 
Viewty boasts of a professional-level 5 mega pixel camera phone certified by Schneider-Kreuznach for distinct clarity. It has features that are found in many high-end stand-alone cameras and comes with a Xenon flash. Combining sensational style with ultimate functionality, this high tech handset includes manual focus, which enables the camera to focus on any point at the users' convenience giving a perfect picture every time. When taking photos in poor light or shaking moment, users can also benefit from ISO800 & SmartLight™ and one touch Image Stabilizer for bright and clear pictures. 

The LCD full touch screen now has been advanced with LG 'Viewty' by adding a touch signal to allow the user to confirm proper functioning of the touch screen. Once a picture has been taken, users can instantly view and edit their image on the 3 inch full LCD touch screen with its handwriting editing function before it's sent it to others to share that special moment. The full screen enables users to enjoy high quality DivX video files in wide screen format. 

For those looking to bring their captured moments to life, the LG 'Viewty' brings another world's first on a mobile with the 120fps video recording function. Taking videos has never been easier and now they can be shared with the world, with a single-click connection through HSDPA 3.6 high speed internet capability to YouTube. A jog wheel placed on the back of the handset allows for quick scrolling and searching; and when playing music or videos it can turn the volume up and down, fast-forward or rewind and zoom in and out. Users can easily select the modes – 'Camera', 'Video', 'Album' with the 3-step module key. 

LG Viewty is available in the market for Rs. 21,900. 


About LG Electronics India Pvt Ltd
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs 8250 crore in 2006. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon, Pune has the capacity to manufacture GSM Phones, Colour Televisions, Microwave Ovens, refrigerators and Optical Disc Drives. This is India’s first mobile phone manufacturing unit and also Asia’s largest Optical Disc Drive manufacturing plant.