Company Press Release: 

Re invent your own style statement with LG GD 900 CRYSTAL

LG brings in the World’s first transparent design handset with new Gesture Command touch navigation feature
 

 New Delhi, November 17, 2009: Riding high on its classy designs, innovative aesthetics and excellent user interface, LGEIL launched a completely new design concept of transparency with its LG- GD900 Crystal. Rich on its arty appeal, the world’s first transparent phone, LG GD900 with its drop-down touchpad is extremely beautiful, stylish and remarkably usable.

Ready to make a fashion statement, this new chic handset will make a perfect arm-candy and make you stand out from the crowd. Along with its appealing look, the LG-GD 900 has a heart of a winner. It is the first phone to feature LG’s next generation touch technology and Gesture Command, which complements the much-praised 3D S-Class User Interface.

“We wanted to give our consumers a super luxury experience and therefore, developed a handset that touts a gorgeous sliding keypad - the LG GD900 Crystal. The phone’s transparent touchpad feature adds to the personality of our consumers and gives gizmo geeks a wonderful reason to possess it. Not only this, we have made a creative use of hardware through Gesture Command that provides control via simple, on-screen finger movements. We are positive that our new handset will become a winning model of the year,” says Mr. Anil Arora, Business Group Marketing Head, Mobile Communications, LGEIL.

Priced at Rs 26,000, the phone is available in Chrome and Titen color choices at all retail outlets across the country.

About LG GD 900

The LG-GD900 Crystal’s slide-down Crystal Touchpad first appears to just be an alphanumeric keypad, but it actually doubles as a touchpad for controlling the phone. It can be used like the trackpad on a laptop computer but also recognizes handwriting, responds to multi-touch commands and enables a new way of navigation called Gesture Command.

The Crystal Touchpad is completely transparent and illuminated with a soft glow. This scratch resistant design made from tempered glass and reinforced by a band of Liquid metal ensuring extended use.

To launch a feature on the LG-GD900 Crystal, simply press the phone’s multitasking button and draw one of 12 easy symbols on the keypad. Users can assign these symbols to any of the phone’s nine multitasking-enabled features.

For instance, if the symbol resembling a capital M is assigned to the MP3 player or a capital C is assigned to camera, launching any of these features is as easy as writing M or C on the Crystal Touchpad. This makes easy to start some background music or camera in the middle of another task. This same M symbol could be assigned to a different feature like the Memo Pad instead, based on individual preferences.
 

Underlying the LG-GD900 Crystal’s ease-of-use is LG’s intuitive 3D S-class User Interface. The handset also features a dedicated graphics chipset so that multimedia plays perfectly and transitions between features are smooth. An 8 megapixel AF camera and MP3 player round out the phone’s main features.
 

The phone is a perfect blend of features making it an apt choice amongst consumers. It also packs in Wi-Fi, 3G, 7.62 cms WVGA full touch screen, Dolby Mobile enhanced sound and DVD resolution video recording amidst other key features. The handset has an internal memory of 1.5 GB and is expandable upto 16 GB. Banking on audio and animation, the phone fits well in the best buyer phone for its extensive features and added benefits.
 

About LG Electronics India Pvt. Ltd.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs 10,730 crore in 2008. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.