New Delhi, Aug 11, 2005: LG Electronics Inc., a US$ 38 billion Electronics & Telecommunication Conglomerate, has announced the launch of the new LG CDMA RD 2430, the ultra lite mobile phone with R-World, the mobile internet service of Reliance India Mobile. The R World menu offers personalized ring-tones, cricket scores, dating, astro world, contests, news, jokes, city, travel, TV guides and much more…  LG RD 2430 is priced at Rs. 2999/- with a free talk time of Rs. 165/-. LG RD 2430 is exclusively available with Reliance IndiaMobile at all the Reliance Web Worlds, Web World Expresses and Reliance outlets.  The LG RD 2430 is a brand extension of the ultra lite phone, which has been the largest selling phone in the Reliance range since its launch in April 2005. It has been a runaway success with its lightweight proposition of just 65gm, great looks, its multifaceted SMS features and its large memory and NOW with R World.

Commenting on the launch of LG RD 2430, Mr. T K Baek, Country Head, CDMA Terminals, LG Electronics, India said, “The Ultra lite phone has reinforced the benefits of lightweight and sleek looks, a premium experience at a great entry price and now with content download will set a new benchmark in the entry level handset expectations. No more downloading mono ring-tones by SMS but rich orchestral midi polyphonic ring-tone downloads on your LG RD 2430, in addition to a world of information available on R World”

With its objective of enhancing the users image and mobile experience, LG CDMA became the first mobile handset manufacturer to use the Special Edition of BREW that powers content downloads such as midi polyphonic ringtones, wallpapers, cricket information, astrology, travel information, and a whole lot more With this initiative LG CDMA becomes the only phone with this unique feature at such a great price where the optimization of memory size is a very important challenge.

The salient features of LG RD 2430, ultra lite phone with R World, are as follows:

600 phone book memory with 4 number, 1 email ID & 1 memo per entry 120 SMS storage capacity, 30 received, sent, draft and archive messages each 30 customised templates  A whole new world of messaging: Send and receive SMS to/ from email IDs and other phone numbers Send SMS to 10 people at a time, also to 5 Groups of 10 nos and  5 groups of 10  email IDs for Group SMS View, send & compose a message in ENGLISH / HINDI. Hindi auto memory of 100 last used words Long Message Service of up-to 460 charactersRhythmic backlighting Send contacts by SMS 60 number call history at a single touch Airplane mode where you can use games, scheduler, memo & phonebook on the flight but not calls & SMS Screensaver, wallpapers- both inbuilt and downloadable Organiser with Scheduler of 160 events, 40 memos, 3 alarm clock, a calculator, a stop watch and a world clock too Choose a profile to match your environment: Vibrate Only, Silent, General, Outdoor, Headset & Carkit Others: Keyguard/ Lock Mode/ Emergency Numbers

The R World menu boasts of personalised ringtones, cricket scores, dating, astro world, contests, news, jokes, city, travel and TV guides. Powered by the special edition BREW
 

LG CDMA ranks No 1 in the World in CDMA handsets and is among the top 5 handset manufacturers Worldwide. It is also the No.1 CDMA handset vendor in India.

The Telecommunication Equipment and Handset Company provides total solutions, ranging from wired and wireless handset to telecommunication equipment. LG Electronics is steadily expanding its world market share in CDMA, GSM and WCDMA (UMTS) through innovation and the development of leading-edge technologies in next-generation wireless telecommunications.

In the first quarter of 2005, LG has achieved the most enviable No1 position in Europe in 3G mobile phones.

For more information, please visit www.lge.com.