Company Press Release:
 
LG Unwraps the ‘Chocolate’ Phone
New Delhi, 11th July, 2006: LG Electronics India Pvt. Limited (LGEIL), Leading Consumer Electronic, Home Appliance & Mobile Handset Co. and the fifth largest Handset manufacturer in the world, today announced its foray into the premium designer products segment with the launch of the LG KG800, better known as The Chocolate Phone.

LG’s simple yet stylish KG800 slider is a work of art both in looks and features. It has won the prestigious 2006 iF and Reddot Design Awards for its distinctive style and aesthetic user interface. Its display and touch-sensitive keypad fade out of sight when not in use. Sleek and visually stunning, the LG Chocolate phone remains completely black until the touch-keypad is gently brushed. Once activated, the phone’s signature design feature, its glowing red icons, bring to life a ‘hidden’ full-colour screen that completes the phone’s unique look and feel of minimalism with a modern twist.

According to Girish V Rao, VP (Sales & Marketing), "The LG Chocolate phone revolutionalises the way a mobile phone looks and feels. It is also the first handset from LG’s new ‘Black Label’ series of designer mobile phones, Aimed at users who value style as highly as they value technology. LG Electronics is the world’s first mobile phone manufacturer to create a completely separate range of exclusively designed, premium mobile products."

According to Mr. H. S. Bhatia, National Product Group Head, GSM Mobile Phones, "Our Black Label series redefines the designer aesthetics factor in the mobile market. Other manufacturers have launched models that have design as a key attribute, but with the LG Chocolate phone, we have become the first manufacturer to pro-actively design and market a phone based on its visual and emotional appeal. Of course, being LG, the Chocolate phone like all subsequent Black Label products, will have a high standard of technical specification but its primary appeal is its design, and we believe it will prove extremely popular with style icons of India"

The eagerly anticipated LG Chocolate phone – which has sold nearly 500,000 units globally since it was launched in Korea last November, boasts a class-leading MP3/AAC music player, 128 MB of on-board memory, a 1.3 mega-pixel camera and video camera… all this in a phone that is slim enough to slip into the pocket of a shirt or a pair of tight jeans.

 


About LG Electronics India Pvt. Ltd.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. One of the most formidable brands in the consumer durable and home appliances segment, LGEIL has an impressive portfolio of Color Televisions, Washing Machines, Air-Conditioners, Microwave Ovens, Refrigerators (Direct Cool and Frost Free), PCs, Vacuum Cleaners, Audio Systems, DVDs, PDPs, optical storage devices, Laptops and GSM mobile phones. In India for over nine years, LG has earned a premium brand positioning due to its superior quality, high product performance, revolutionary technological delivery and warm service. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation.

LGEIL has achieved a turnover of Rs 7500 crore in 2005. LGEIL's first manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The new and second Greenfield facility of LG Electronics India located at Ranjangaon, Pune has the capacity to manufacture GSM Mobile Phones. Color Televisions, Air Conditioners, Refrigerators, Washing Machines, Microwave Ovens and Color Monitors. This is India's first mobile phone manufacturing unit.