New Delhi, June 10, 2009: Stylish smartphones, handy touchscreens, high mega-pixel camera, maximum storage and ultra classy designs, LG is playing big by launching entertainment phones for the Indian market. Once again, the brand invested its innovative skills in a high-class, stylish & fully loaded multimedia phone, LG KM900 – ARENA. With top - of –the- line multimedia media features, ARENA redefines perfectionism in style, design and technology. A classy debut and an exhilarating audio and video quality made possible by LG’s intuitive new 3D S class user interface is ready to advance it as a trend in the Indian mobile market. As always being in limelight for its ultra chic and fashionable handsets loaded with features, LG promises a world-class experience for gizmo geeks. Flagship model for year 2009 ARENA has a totally new 3D UI for the next generation. It is the first premium phone in  the global market to use Dolby Mobile from Dolby Laboratories, Inc. (NYSE: DLB) to deliver an thrilling surround sound experience for video content and enhance the sound of music content. “Arena is a superior class and is special for its 3D S-Class UI, which is unlike anything that has appeared on a phone before. The phone has already received rave responses from users abroad and we are sure that new launch will set new standards for handsets for both functionality and fun and will be well accepted by Indian users” said Mr Anil Arora, Business Group Marketing Head, Mobile Communication, LG Electronics Pvt Ltd. Further sharing his views he states, “We are committed to strengthen brand portfolio by introducing variety of handsets to suit every lifestyle brand. We are sure that with ARENA leads the portfolio as the most iconic, high-end phone and will further enhance LG’s leadership in the mobile market” Multimedia Features that Come Alive: Brilliant Sound and Incredibly Vivid Screen with More Storage   ARENA is the perfect portable multimedia powerhouse to enjoy immersive audio and razor sharp video at all times. Its 3.0-inch WVGA screen with 16 M Colors has four times sharper resolution than standard QVGA screens, meaning users can always find the clearest viewing experience for DVD-quality DivX or Xvid movies on-the-go.

 
D1 recording capability with a 5 MP Camera captures DVD-resolution video that looks great even when played back on a large TV through TV Out. For added fun and versatility, ARENA can record 120 frames per second slow motion video to catch every detail.A range of equalizer presets to fit all genres and individual tastes make the experience even better. Hundreds of music and movie files can be handled with expanded 40GB storage, including 8GB of internal memory and a 32 GB micro SD slot. Its powerful battery offers up to 30 hours of MP3 playtime.Video and photos can easily be shared on social networking sites, thanks to 3G HSDPA 7.2 networks and Wi-Fi. 3.5 mm audio jack always leave space for users who want to enjoy their music in the car, at home on a stereo or anywhere with preferred ear phones. Other advanced features include Google Mobile Service*, GPS and geo-tagging.
 
3D S-Class User Interface: Fast, Intuitive, and Fun Way of Enjoying Your Multimedia Life
 
Debuting on ARENA, LG’s new S-Class UI offers the most exhilarating gateway to enjoy these countless multimedia features. It was designed from the very start to leverage the advantages of Touchscreens and eliminate unnecessary menus and steps. At its core is a 3D cube layout that provides four customizable home screens. Users can have much faster and easier access to all features by flipping the cube with just the flick of a finger. The Elastic Lists feature is one of a kind with list items being stretched like a rubber band when touched, eliminating the extra step of switching to a new screen for other choices.
Intuitive and life-like touch-based 3D menus take the fuss out of searching through contacts and multimedia content, perfect for anyone more comfortable with a traditional analogue experience. For example 3D Reel Scrolling lays out menus as if they were on a film reel, so users can naturally view multimedia options by just dragging the reels with their fingers.
 
With S-Class UI, LG provides not only better functionality but also a lot of fun. ARENA’s colourful graphics give ARENA a great sense of dynamism. For example, images in the Floating Image Gallery cascade off the screen randomly when the phone is turned horizontally, not only providing great convenience in viewing photos, but searching as well.
 
Tactile Analogue Alarm Clock and Radio Tuner make it almost feel like moving a clock’s hands or turning an actual dial.
The Phone also has Motion Sensor Games for maximum fun.
 
All this comes packed in sleek metal design with tempered glass over the touchscreen ensuring long-lasting durability to keep the phone looking sophisticated and clean.

Priced at Rs.24, 990 /- (MOP) LG ARENA available in silver and black titanium colour schemes at all retail outlets
 

About LG Electronics India Pvt. Ltd.        
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
 
LGEIL has achieved a turnover of Rs 10,730 crore in 2008. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.