Company Press-Release:
LG announces new vision for growth in GSM business
Targets No. 3 position in GSM Market by the year end
• Strengthens lineup with launch of 4 unique GSM models
• Declares GSM business as the growth driver for 2006
• Targets contribution of Rs. 600 cr. towards total turnover of 9000 cr.
New Delhi, February 1st, 2006: In a bid to increase the GSM customer base and strengthen it’s position in the Indian market, LG
Electronics, India’s leading Consumer Electronics & Appliances company, today introduced their unique range of GSM phones
equipped with the latest technology and features. Three models namely P7200, S5200 & S5000 were launched by the company to
cater to the high-end market ,while the C2500 has been introduced in the mid–end segment. LG has launched these phones
keeping in mind customers from varied segments and to cater to the rapidly evolving handset market in the country.
The vision for LG Electronics in 2006 is to grow by 300% in the GSM business. Presently, the company is at No.5 position in GSM
market & targets to occupy the No. 3 position before the end of this year. LG is also committed to increasing its dealer network
in 2006 & wants to almost double its network from 11,000 GSM dealers to 20,000 GSM dealers by December 2006. The company
already has a strong CE & HA Network across India. It retails its GSM handsets from both the CE/HA outlets as well as GSM
dealers thus increasing the accessibility for end consumers.
With the launch of these four new handsets, the company today has 14 trendy GSM models available in the market. This year, LG
Electronics plans to launch 18 handsets which would enable them to consolidate its position further in the GSM handset market.
Speaking at the launch, Mr. H S Bhatia, PGH, GSM, LGEIL said, “The GSM business is undoubtedly going to be the biggest
growth driver in 2006. This year we would clearly focus on providing a lot of value additions to upgrade existing basic & mid-end
consumer.”
Adding to this Mr. Deba Ghoshal, Head – Product Marketing (DDM), LGEIL commented, “LG would like to leverage its consumer
appliances & electronics leadership in India. Our strategy would be to change the way consumers look at mobile phones by
continuous product augmentation”
About LG P-7200
The P-7200 GSM handset is equipped with remarkable features, targeted towards the high end segment in India. The model
introduces the new concept of Unlimited Video Recording & is trendy, light, easy to carry and a real treat for multimedia lovers &
has a 2 mega pixel camera with Video download and playback support. The handset is also equipped with integrated USB Memory
of 64 MB which makes it a Plug & Play device & a external memory card slot which can be upgraded till 1GB, MP3 Player with
never before DJ repeat effect, Bluetooth, E-mail, 1000 nos. Phonebook Memory etc. The best buy for the same would be 19,500/- &
would be loaded with accessories like Data Cable, 64 MB micro SD Card & a Stereophonic Headset Kit.
About LG S-5200
The S-5200 GSM handset has all the desired features demanded by the next generation mobile phone users today. With upto 2
hours of Video Recording & some outstanding features for music lovers S5200 is one of the best choices. The handset is MP3
enabled with DJ repeat effect, MP3 Ring tones, Stereo Surround Sound, Bluetooth matched with style & looks. For those
unforgettable moments LG S-5200 will be the perfect choice. This new handset comes with a 1.3 mega pixel camera, 4x digital
zoom, Video download & playback facility, 64 MB USB Disk which makes it a Plug & Play device & USB Charging.
Other exciting features include MMS, JAVA, GPRS, 262K Color Display, 1000 phone book memory, Tri-Band etc. The best buy for
the same is Rs. 13500/- & would be loaded with accessories like Data Cable & a Stereophonic Headset Kit.
About LG S-5000
The LG S-5000 the trendy looking phone with Granite Finish is a show stealer. Focusing on the desirability for a mobile phone the
phone has been designed for stunning looks, it is one of the lightest handsets available in the market in India and is expected to
attract all segments of mobile enthusiasts as it comes at a competitive price. S-5000 is fitted with a 1.3 mega pixel camera, Bluetooth,
MMS, GPRS, JAVA, 262K Color Display, 1000 phone book memory etc. The other whole range of Camera related
features include Continuous Shoot, Photo Frames, Color Effects, White Balance etc. The best buy for the same is Rs. 9990/- .
About LG C2500
The LG C2500, is a true bonanza for music lovers. This phone comes with MP3 player, MP3 ringtones, FM Radio & VGA CMOS
Camera. A state of the art music device, which would give you stereo surround sound effects & a whopping integrated USB Memory
of 60 MB. This USB memory makes the handset a plug & play device which can be used as a storage device also. Other Key
features include MMS, JAVA, 4X Digital Zoom, Continuous Voice Recording, 65K Color Display etc. The C2500 GSM handset is
priced at Rs 6990/- & comes loaded with Free Accessories like Data Cable, Stereophonic Headset Kit & Mini Speaker Sets.
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About LG Electronics India Ltd.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. LG has earned a premium
brand positioning due to its superior quality, high product performance, revolutionary technological delivery and warm service It has achieved a turnover of
Rs 7500 crore in 2005 and aims to achieve a turnover of Rs 9000 crore in 2006. LGEIL’s first manufacturing unit at Greater Noida is one of the most eco-
friendly units among all LG manufacturing plants in the world. The new and second Greenfield facility of LG Electronics India located at Ranjangaon, is India’s
first GSM manufacturing unit.