Company Press Release:
 

Karbonn Mobiles Enters the CDMA Segment; Launches Five New CDMA Devices to Expand its Portfolio

Wins the Title Sponsorship for the India - Sri Lanka ODI Series
 

  • The company to be the title sponsors of the five match bilateral one-day international cricket series between India and Sri Lanka
  • Initiative marks Karbonn’s continued association with cricket 
  • Enters the CDMA segment by launching five new mobile phones 


New Delhi, December 14, 2009 - In keeping with enhancing its multi-nation reach, Karbonn Mobiles today announced that it has won the title sponsorship rights for the five matches one day series between India and Sri Lanka starting from December 15, 2009. With this association the upcoming ODI Series will be christened as "Karbonn Mobiles Cup”.        

       

The company today also expanded its handset portfolio by entering into the CDMA mobile phones’ segment with the launch of five new devices for the Indian market, in the price range of Rs.2,000 to Rs. 6,000.

 

Karbonn Mobiles association with cricket began during the Champions League where it was the official sponsors of Cape Cobras and associate sponsors of Diamond Eagles - the leading domestic cricket teams of South Africa and Wayamba Elevens - Sri Lanka’s premier domestic cricket team during the Champions League.

 

The company aims to capture a market share of 7% - 10% in India in the multimedia phone segment in the current fiscal.

 

Mr. Pradeep Jain, Managing Director, Jaina Group said, “The response to the launch of the Karbonn Mobiles has been tremendous making Karbonn the fastest growing mobile phones brand in India in a short span of 6 months. As a company we are committed to bringing in the latest devices for the Indian consumers at competitive prices.  Today also marks our foray into the CDMA segment with the launch of five new devices.”

 

Karbonn Mobiles has already made an investment of US$5 million for product development and its marketing & sales operations in India. This is one of the largest investments by any indigenous entity in India in a short span of six months in the mobile phones segment. The company is aiming for revenues in excess of Rs.1,000 crore from its operations in the current fiscal year.

 

“Cricket has been one of the key platforms for our branding initiatives since it cuts across all segments and today we are proud to be the title sponsors of the India – Sri Lanka ODI series. This association further marks our commitment to strengthen the Karbonn brand in India”, said Mr. Shashin Devsare, Executive Director, Jaina Group.

 

About Jaina Group:
The Jaina Group is a reputed distribution house with interests in telecom and consumer durables, headquartered in Delhi. With a mission to pioneer the most diversified mobile phones business portfolio in South Asia, Jaina Group is currently engaged in national distribution of HTC Mobile Phones in India & South Asia and Motorola and LG Mobile Phones in India. Jaina Group currently has over 350 employees and a network of 28 domestic and overseas branches actively engaged in mobile phones business.

UTL and Jaina now present Karbonn: phones that feature the absolute latest trends in mobile telephony, at incredible prices.

 

About UTL:

The UTL Group is a leading Indian telecom powerhouse with interests that span across manufacturing, services and distribution. A leading supplier of landline telephones and electronic exchanges in India, telecom equipment to cellular operators, the group is closely linked with the mobile phone revolution in the country. UTL has successfully represented reputed mobile phone brands like Alcatel, Nokia, Samsung and Virgin in India, either as regional or national distribution partners. Headquartered in Bangalore, this multi division telecom group has over 2000 employees and over 3 decades of telecom expertise.