Company Press Release:

INTEX launches ‘Hero’ - a sturdy mobile phone with 45 days stand-by & five LED lights

New Delhi, May 23, 2009: Intex Technologies (India) Ltd., one of the fastest growing companies in IT Hardware, Mobile Phones & Electronics, has launched INTEX Hero- a robust mobile phone with 45 days stand-by battery life and 5 LED lights, making it a handy gizmo for towns with long power cuts. Hero has 1800mAh rating battery providing the phone a strong battery back up. Its panel at the top has five LED lights which could be used as a torch. The powerful battery, at full charge, gives torch facility for 24 hours and talk time of 9 hrs. These qualities make it particularly apt for the consumers in tier II & III regions. Adding value to the convenience & communication abilities are features like FM radio, camera, expandable memory, MP3 audio player, a 1000 contacts phonebook memory, etc. The one of its kind hand phone is priced at Rs. 2999/- (MOP).  Announcing the launch, Sanjay Kumar, DGM-Telecom, Intex Technologies, said, “Out of the total subscriber base for mobile phones, more than a quarter comes from rural India. The acceptance rates of mobile phones is growing at a fast pace amongst rural and semi-urban consumers. INTEX Hero promises to address their basic needs of convenience and communication and signifies a focused brand line expansion to offer more value to our customers. INTEX Mobile phone portfolio now has 15 feature rich entry and mid-level variants. The models are making their presence felt in more than 300 B & C towns across Northern, Eastern & Western India with a wide spread sales counter network, supported by more than 100 service franchisees."

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About Intex Technologies (India) Ltd

Intex Technologies is a 13-year-old IT Hardware, Mobile Phones and Electronics company, headquartered at New Delhi. It has a pan-India presence though its own network of 2 mother-warehouses, 28 branches, 2 regional offices, 61 service centres, 111 service franchisees and 11 resident service engineers.

Brand 'Intex' covers 6 business segments- Computer Peripherals, PC, GSM Mobile Phones, Consumer Electronics, Retail and Enterprise Business. It has built for itself a high credibility amongst its vast network of channel partners and several million satisfied end users by offering value-for-money quality products supported by effective service and a consistent policy of transparent, fair and ethical dealings.

The business segments cover a portfolio of 26 Product Groups spread across 300 products including Computer Peripherals, Desktops, Notebooks, TFT-LCD monitors, GSM Mobile phones, DVD players, Home Theatre Systems, Multimedia Speakers, Headphones and Web Cameras to name just a few. In several product groups such as Speakers/Subwoofers, UPS, Keyboard, Mouse, Add-on cards, etc, the company enjoys a leading market share in many states in India.

Sales are routed through a channel network comprising of 1000+ distributors and 12,000+ dealers spread across the country. Through its retail business vertical, Intex products are positioned at more than 100 dedicated counters of reputed chains of hyper markets and specialty stores.

Intex's manufacturing domain comprises of two manufacturing units belonging to the Group and located at Jammu & Nalagarh (HP) and operational since 2004 & 2007, respectively. The units have been producing desktops and multimedia speakers.

During the last 7 financial years, the company turnover has increased from Rs. 32 crore in 2001-02 to Rs. 464 crore in 2008-09 (at a CAGR of 46% over the last 7 financial years). Our aggressive growth journey has been recognised by reputed IT trade journals. Dataquest have been rating 200 fastest growing IT companies in India, covering both Software and Hardware. Intex has improved its ranking in this survey in the last 3 years from 108 to 104 and in July 2008, to 101.