!DEA launches 3 year Validity Voucher
New Delhi, November 31, 2005: IDEA Cellular, India’s leading cellular operator of India, has once again established its commanding position of leadership by unveiling another first, !Power Validity voucher with three years of validity for its customers.

Surpassing any similar effort till date in India's booming telecom market, IDEA is offering ! Power Validity voucher with - 3 years validity voucher with Rs. 150/- talk-time for Rs. 2999/- and free incoming calls for a period of 3 years, which is very unique in telecom industry today; ! Power Validity voucher with 2 years validity voucher with Rs. 100/- talk-time for Rs. 2199/- and free incoming calls for a period of 2 years.

Commenting on the launch of new prepaid vouchers, Mr. Vikram Mehmi, CEO, Idea Cellular Ltd. said, “We have once again taken a lead in providing the most competitive and revolutionary offering in the pre-paid segment. With this matchless offering, IDEA has created a new paradigm in the mobile telephony market and we are confident that these initiatives will further reinforce our promise of delivering the best value to our customers.”

! Power Validity vouchers are available on FLEXI-Charge for Rs. Rs. 2199/- and   Rs. 2999/- denominations only. Additionally, !Power Validity customers can also avail the benefit of full talk time on every recharge of Rs. 200/- and above till December 31, 2005. Tariffs would be applicable as per the subscribers existing plan.
 



About IDEA Cellular:
As India’s leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 11 circles. With a customer base of over 6 million, IDEA Cellular has operations in New Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal, Haryana, UP- West and Kerala. IDEA Cellular’s footprint currently covers approximately 45% of India’s population and over 50% of the potential telecom-market.

Customer Service and Innovation are the drivers of this Cellular Brand. With GPRS currently available on all its’ networks, for both pre and post paid customers, IDEA Cellular is the first company to commercially launch next generation EDGE technology (a 3G technology) for its Delhi circle.

As a leader in Value Added Services, Innovation is central to IDEA’s VAS Factory. It is the first cellular company to launch music messaging with ‘Cellular Jockey’, ‘Global SMS’ in over 540 networks across all technology platforms, a voice portal with ‘Say IDEA’. A frontrunner in introducing revolutionary tariff plans, offering maximum savings to its customers, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, with ‘Eco Talk’, ‘Flexi-charge’ and other segmented offerings. The most recent offering - ‘Lifetime Idea’ is the first and only loyalty program, for pre paid customers, introduced by a Cellular brand and Pay Easy which is bill payment through the effective use of the pre-paid channel. IDEA is the only operator in the world to launch this service. Idea is the only cellular operator who has launched a complete suite of Mobile Email services.

Idea has many milestones to its credit, mainly – scoring the highest percentage in Metros and Circle B & C in Customer Satisfaction and the highest percentage in Value Added Service and Overall Sales satisfaction as per the Voice and Data - Customer Satisfaction Survey in December 04. The largest M&A deal in India INC, through its acquisition of Escotel in 2004 and its Rs. 5000 crore financial closure, both being largest ever in the history of Indian telecom.

IDEA Cellular Ltd. is headquartered in Pune.