Company Press Release:
IDEA introduces Paisa Wasool Card
 
Meerut – 30th June 2005 – India’s leading cellular operator, IDEA Cellular has introduced “Paisa Wasool Card”, a Pre-paid card which provides the customer with true value for money. Paisa Wasool Card priced at Rs. 399 is specially designed for the UP West region and comes with a talktime of Rs. 200 with 30 days validity.

It also entitles the customer to Rs. 100 free talktime for 2 recharges (for recharges above Rs. 330/=). In addition, the customer can avail of Idea bonus after 3 months and can pick a premium number if he is among the first 5000 customers.

Commenting on the Paisa Wasool Card, Mr. Ambrish Jain, Circle Head, UP West, IDEA Cellular Ltd., said, "Paisa Wasool Card is another of Idea’s initiative in the direction of maximising value and providing customers with great products at affordable prices. Idea has always striven to suit its products with the requirements of its customers, Paisa Wasool Card is another step in the same direction”
 


About IDEA Cellular:
As India’s leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 11 circles. With a customer base of over 5 million, IDEA Cellular has operations in New Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal, Haryana, UP- West and Kerala. IDEA Cellular’s footprint currently covers approximately 45% of India’s population and over 50% of the potential telecom-market.

Customer Service and Innovation are the drivers of this Cellular Brand. With GPRS currently available on all its’ networks, for both pre and post paid customers, IDEA Cellular is the first company to demonstrate and commercially launch next generation EDGE technology (a 3G technology) for its Delhi circle.

As a leader in Value Added Services, Innovation is central to IDEA’s VAS Factory. It is the first cellular company to launch music messaging with ‘Cellular Jockey’, ‘Global SMS’ in over 540 networks across all technology platforms, a voice portal with ‘Say IDEA’. A frontrunner in introducing revolutionary tariff plans, offering maximum savings to its customers, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, with ‘Eco Talk’, ‘Flexi-charge’ and other segmented offerings. The most recent offering - ‘Lifetime Idea’ is the first and only loyalty program, for pre paid customers, introduced by a Cellular brand.

Idea has many milestones to its credit, mainly – scoring the highest percentage in Metros and Circle B & C in Customer Satisfaction and the highest percentage in Value Added Service and Overall Sales satisfaction as per the Voice and Data - Customer Satisfaction Survey in December 04. The largest M&A deal in India INC, through its acquisition of Escotel in 2004 and its Rs. 5000 crore financial closure, both being largest ever in the history of Indian telecom.

IDEA Cellular Ltd. is headquartered in Pune.