Company Press Release:
 
IDEA introduces ‘Night Chat Recharge’
  • Free All Local Idea-to-Idea Calls and SMS
  • All Local Mobile Calls @ 49 paisa / min
  • STD Calls @ 99 paisa / min
New Delhi, November 3, 2006: India’s leading cellular operator and a Aditya Birla Group company Idea Cellular Ltd.  has launched Night Chat Recharge to add to the zest and spice of the festive season. Priced at an affordable Rs. 46, this product promises to change night time calling pattern of Idea Pre-paid customers.

With a tariff validity of one month and at the cost of Rs. 46 this recharge voucher provides the following benefits to its subscribers during 11pm – 7am:

Commenting on this product, Mr. Rajendra Chourasia, COO & Circle Head, Delhi Circle, Idea Cellular Limited said, “We have always been the first to introduce innovative and cost effective products for our subscribers and with Night Chat Recharge we believe we will change the night time calling pattern of the Pre-paid subscribers in this circle.”

“Furthermore, we have just crossed the twelve lakh subscriber mark in Delhi which testifies the growing trust our loyal subscribers have in us. The launch of Night Chat Recharge is in line with our promise of providing world class products and services at affordable costs to our customers”, Mr. Rajendra Chourasia added.
 


About Idea Cellular:
A leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 11 circles. With a customer base of over 1 crore , IDEA Cellular has operations in Delhi, Himachal Pradesh, Rajasthan, Haryana, Uttaranchal, Uttar Pradesh, Madhya Pradesh, Chattisgarh, Gujarat, Maharashtra, Goa, Andhra Pradesh, and Kerala.  IDEA Cellular’s footprint currently covers approximately 60% of India’s potential telecom market.
 
As a leader in Value Added Services, innovation is central to IDEA’s VAS factory. It is the first cellular company to launch music messaging with 'Cellular Jockey', ‘Background Tones’, ‘Group Talk’, a voice portal with ‘Say IDEA’ and a complete suite of Mobile Email Services. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering customer friendly and competitive Pre Paid offerings, for the first time in India, with ‘Super Power’, 2 Minutes Outgoing Free, Lifelong Offer, and other segmented offerings like Women’s Card. ‘Lifetime Idea’ is the first and only loyalty program, for pre paid customers, introduced by a cellular operator.

Customer service and innovation drive Idea. A brand known for many firsts, Idea is the first to have launched GPRS and EDGE in the country.

The latest feather in the IDEA cap is the GSM Association Award for “Bill Flash”.   This international award makes Idea the first Indian cellular operator to win an award on this prestigious platform.

Idea Cellular is part of the Aditya Birla Group, India’s first truly multinational corporation. Global in vision, rooted in Indian values, the group is driven by a performance ethic pegged on value creation for its multiple stakeholders.

More about IDEA Cellular Ltd. at http://www.ideacellular.com