Company Press Release:
Idea’s “LIFELONG” offer for prepaid and postpaid customers
New Delhi, December 29, 2005: In keeping with the promise of providing world-class innovative products and services, Idea Cellular Ltd, India’s leading operator has added another first by announcing LIFELONG OFFER for its prepaid and postpaid customers for just Rs 995. Under the Lifelong offer, postpaid customers will not have to pay any monthly rental for life, this can be availed by just paying a one time amount of Rs. 995/- and prepaid customers can avail lifelong validity on a recharge of Rs 995 and get Rs. 25/- talk-time.

Idea’s “Lifelong” offer for postpaid customers has created a new paradigm in Indian mobile industry by offering most economical tariff plans to stay connected for life. Following are the details of the offer:
 
Particulars  Postpaid tariffs  Prepaid tariffs 
Local cell to cell  99 paise / Min 1.99 paise / Min
Other local calls 99 paise / 30 secs 1.99 paise / Min
STD 99 paise / 30 secs 2.99 paise / Min
 
Prepaid customers can also enjoy the benefits of the above-mentioned postpaid tariffs at a nominal monthly rental of Rs. 49/-

Commenting on the launch, Mr. Vikram Mehmi, CEO, Idea Cellular Ltd. said, “With this matchless offering, IDEA has created a new paradigm in the mobile telephony market and we are confident that Lifelong Offer will further reinforce our promise of delivering the best value to our customers and make mobility more affordable.”

 


About IDEA Cellular:
As India’s leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 11 circles. With a customer base of over 6 million, IDEA Cellular has operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal, Haryana, UP- West and Kerala. IDEA Cellular’s footprint currently covers approximately 45% of India’s population and over 50% of the potential telecom-market.

Customer Service and Innovation are the drivers of this Cellular Brand. With GPRS currently available on all its’ networks, for both pre and post paid customers, IDEA Cellular is the first company to commercially launch next generation EDGE technology (a 3G technology) for its Delhi circle.

As a leader in Value Added Services, Innovation is central to IDEA’s VAS Factory. It is the first cellular company to launch music messaging with ‘Cellular Jockey’, ‘Global SMS’ in over 540 networks across all technology platforms, a voice portal with ‘Say IDEA’. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, with ‘Eco Talk’, ‘Flexi-charge’, ‘Super Power’ and other segmented offerings. ‘Lifetime Idea’ is the first and only loyalty program, for pre paid customers, introduced by a Cellular brand and Pay Easy which is bill payment through the effective use of the pre-paid channel, IDEA is the only operator in the world to launch this service. Idea is the only cellular operator who has launched a complete suite of Mobile Email services.

More about IDEA Cellular Ltd. at http://www.ideacellular.com