New Delhi – 25th July 2005 – India’s leading cellular operator IDEA Cellular Ltd. has announced the launch of two specially designed email solutions - one for the Business User and the other for the Individual Customer. With these email solutions life on the move is enriched and becomes far enhanced. What’s more… an IDEA customer can access email with a range of GPRS enabled handsets of their choice and across all major towns in India.
Idea Mail
A solution targeted at the
business users to check their corporate mails when they are on the move.
Idea Mail is available in two need-based editions -
Mobile Mail
This is targeted at the
individual customer to access his personal Web-Based Email through a GPRS
enabled handset anytime anywhere. All the widely used web-based email services
like Hotmail, Yahoo, Rediffmail and ISP based accounts like SifyMail etc.
Mobile Mail is delivered through a visually comfortable & graphically
interfaced (unlike SMS based services) on any GPRS enabled handset of the
customers’ choice. It will be available as a link (Mobile mail) on the
IDEAFRESH Wap portal (http://www.ideafresh.com). There will be a monthly
subscription fee for the product & data usage charges as per the GPRS
subscription plans. Service will cost Rs.30 per month.
Commenting on this service, Mr. Vikram Mehmi, CEO, Idea Cellular said, “Our suite of email products have been introduced after a comprehensive research on email usage patterns within various demographics. As in the past, we endeavour to meet the unique needs of different customer segments. These mobile email solutions based on the GPRS platform offers a higher degree of functionality at a much lower cost as compared to any such solution available from any other operator. We believe that this initiative will also propel GPRS usage among our customers, since email is a product that cuts across a cross section of market segments.”
This suite of mobile e-mail services is available to all Idea customers even while they roam in Idea circles and in Mumbai. There will be no roaming charges levied. Idea customers can also access this service while roaming in Singapore.
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here) for competitive analysis and
for compatible handsets click
here
Customer Service and Innovation are the drivers of this Cellular Brand. With GPRS currently available on all its’ networks, for both pre and post paid customers, IDEA Cellular is the first company to commercially launch next generation EDGE technology (a 3G technology) for its Delhi circle.
As a leader in Value Added Services, Innovation is central to IDEA’s VAS Factory. It is the first cellular company to launch music messaging with ‘Cellular Jockey’, ‘Global SMS’ in over 540 networks across all technology platforms, a voice portal with ‘Say IDEA’. A frontrunner in introducing revolutionary tariff plans, offering maximum savings to its customers, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, with ‘Eco Talk’, ‘Flexi-charge’ and other segmented offerings. The most recent offering - ‘Lifetime Idea’ is the first and only loyalty program, for pre paid customers, introduced by a Cellular brand and Pay Easy which is bill payment through the effective use of the pre-paid channel. IDEA is the only operator in the world to launch this service.
Idea has many milestones to its credit, mainly – scoring the highest percentage in Metros and Circle B & C in Customer Satisfaction and the highest percentage in Value Added Service and Overall Sales satisfaction as per the Voice and Data - Customer Satisfaction Survey in December 04. The largest M&A deal in India INC, through its acquisition of Escotel in 2004 and its Rs. 5000 crore financial closure, both being largest ever in the history of Indian telecom.
IDEA Cellular Ltd. is headquartered in Pune.