Annexure 1
Idea Mail Competitive Differentiators
	Competition		Idea
	Hutch Microsoft Mail	Airtel Blackberry	Idea Mail v1 - Push Based	Idea Mail v2 - Pull Based
Handset
Handset Requirement	Only Windows devices	Only Blackberry device	Symbian & Windows devices. No brand dependence.	Any GPRS handset
Handset Examples	O2, ipaq (very limited range)	Blackberry (very limited range)	O2, ipaq, SP 230, Nokia, Sony Ericsson, Motorola	Nokia, Samsung, Sony Ericsson, Motorola
Handset Cost	Very High Cost	Very High Cost	Medium to High Cost	Low to Medium Cost
Security	High	High	Best in Class - 128 bit AES encryption end-to-end	SSL & WTLS security during transmission; During processing multi-layered security
Technology Support	Microsoft	Blackberry	Ericsson	Proprietary
Attachment	View Attachments	View Attachments	View, Edit, Save & Re-send Attachments	View text & image Attachments
Mail Platforms	Only Microsoft Exchange	Microsoft Exchange, Lotus,  POP 3 and IMAP 4 supported mail	Microsoft Exchange, Lotus	Microsoft Exchange, Lotus, Any POP/IMAP supported mail
Recurring Cost	High	Very High	Nominal	Very Low