Company Press Release:
IDEA offers Diwali Dhamaka contest on Say Idea
*Dial 456 and win 22K Gold coin*

New Delhi, October 25, 2005: To make this festive season a memorable one, India’s leading cellular operator Idea Cellular Ltd, is offering a unique opportunity to its customers to win a 22K Gold coin through Diwali Dhamaka contest on Say Idea till November 20, 2005.

Diwali Dhamaka contest on Say Idea is a quiz-based game, where customer needs to dial 456 and say, ”Diwali” & score 10 points every time he/she answers the question correctly. Every day a customer who accumulates the maximum points will be entitled to win a 22k gold coin.

Commenting on this contest, Mr. Rajendra Chaurasia, Circle Head, IDEA Cellular Ltd. said “This voice based contest is an effort to provide interesting & engaging content to our customers and we believe that our customers will have fun by participating in this contest, especially during the festive season.”
 


About IDEA Cellular:
As India’s leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 11 circles. With a customer base of over 5 million, IDEA Cellular has operations in New Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal, Haryana, UP- West and Kerala. IDEA Cellular’s footprint currently covers approximately 45% of India’s population and over 50% of the potential telecom-market.

Customer Service and Innovation are the drivers of this Cellular Brand. With GPRS currently available on all its’ networks, for both pre and post paid customers, IDEA Cellular is the first company to commercially launch next generation EDGE technology (a 3G technology) for its Delhi circle.

As a leader in Value Added Services, Innovation is central to IDEA’s VAS Factory. It is the first cellular company to launch music messaging with ‘Cellular Jockey’, ‘Global SMS’ in over 540 networks across all technology platforms, a voice portal with ‘Say IDEA’. A frontrunner in introducing revolutionary tariff plans, offering maximum savings to its customers, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, with ‘Eco Talk’, ‘Flexi-charge’ and other segmented offerings. The most recent offering - ‘Lifetime Idea’ is the first and only loyalty program, for pre paid customers, introduced by a Cellular brand and Pay Easy which is bill payment through the effective use of the pre-paid channel. IDEA is the only operator in the world to launch this service. Idea is the only cellular operator who has launched a complete suite of Mobile Email services.

Idea has many milestones to its credit, mainly – scoring the highest percentage in Metros and Circle B & C in Customer Satisfaction and the highest percentage in Value Added Service and Overall Sales satisfaction as per the Voice and Data - Customer Satisfaction Survey in December 04. The largest M&A deal in India INC, through its acquisition of Escotel in 2004 and its Rs. 5000 crore financial closure, both being largest ever in the history of Indian telecom.

IDEA Cellular Ltd. is headquartered in Pune.