Company Press Release:

President’s Speech from Idea

New Delhi, January 24, 2006: Idea Cellular Ltd, India’s leading operator today announced the, “Tiranga Offer”, where Idea customers can dial 456026 and hear key points of the President, Mr. APJ Abdul Kalam’s Republic Day speech on January 26 & 27, 2006 absolutely free of cost. This is the first time in the country that any operator is offering this unique service and efforts are on to introduce many such social services in the near future, free of cost.

This is not all! Starting January 25-27, Idea customers can also participate in the special “Republic Day” quiz, by dialing 456026 and answer questions on India’s glorious past since Independence. Every participant will get a specially designed “Tiranga” logo and a patriotic ringtone free.

About IDEA Cellular:

As India’s leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 11 circles. With a customer base of over 6 million, IDEA Cellular has operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal, Haryana, UP- West and Kerala. IDEA Cellular’s footprint currently covers approximately 45% of India’s population and over 50% of the potential telecom-market.

Customer Service and Innovation are the drivers of this Cellular Brand. With GPRS currently available on all its’ networks, for both pre and post paid customers, IDEA Cellular is the first company to commercially launch next generation EDGE technology (a 3G technology) for its Delhi circle. 

As a leader in Value Added Services, Innovation is central to IDEA’s VAS Factory. It is the first cellular company to launch music messaging with ‘Cellular Jockey’, ‘Global SMS’ in over 540 networks across all technology platforms, a voice portal with ‘Say IDEA’. A frontrunner in introducing revolutionary tariff plans; IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, with ‘Eco Talk’, ‘Flexi-charge’, ‘Super Power’ and other segmented offerings. ‘Lifetime Idea’ is the first and only loyalty program, for pre paid customers, introduced by a Cellular brand and Pay Easy which is bill payment through the effective use of the pre-paid channel, IDEA is the only operator in the world to launch this service. Idea is the only cellular operator who has launched a complete suite of Mobile Email services.