IDEA-23-2-06

Company Press Release: IDEA offers First 2 minutes FREE on calls to anywhere in India India’s most competitive prepaid offering now launched New Delhi, March 23, 2006: Taking the lead and creating a paradigm shift in tariffing, Idea Cellular, India’s leading cellular operator today announced Outgoing Free, an offer of First 2mins FREE on all outgoing to local and STD numbers for its prepaid customer base.

First 2mins FREE on all outgoing calls reiterates IDEA'S endeavor to innovate and keep ahead of the pack in the prepaid segment. This unprecedented customer offering is available on the following vouchers:

All local mobile on purchase of the Rs. 250/- voucher with Rs 50 talktime
All local calls on purchase of the Rs. 750/- voucher with Rs 75 talktime
All STD and local calls on purchase of the Rs. 2000/- voucher with Rs 200 talk time
Also available for post paid customers

Voucher Name	Benefit	Voucher MRP	Talktime
Mobile Free	2 min Local Mobile Free	250	50
Local Free	2 Min All Local Free	750	75
Local &STD Free	2 Min Local and STD Free	2000	200

Once the customer has completed usage of first 2mins free, calls will be charged at Re. 1/- for all cell-to-cell local calls and Rs. 2/- for other local and STD calls, for a period of 30 days from the date of purchase of these voucher. This is not all! This offer is also applicable to Lifelong customers.

Announcing the launch, Mr. Vikram Mehmi, CEO, Idea Cellular Ltd, said, “With Outgoing Free, Idea Cellular will offer the most competitive prepaid product in the marketplace. The idea is to continue offering our customers great VFM products supported by our factory of innovative Value Added Services. The combination is hard to resist and is sure to change the prepaid industry as we know it”

About IDEA Cellular:

As India’s leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 11 circles. With a customer base of over 6 million, IDEA Cellular has operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal, Haryana, UP- West and Kerala. IDEA Cellular’s footprint currently covers approximately 45% of India’s population and over 50% of the potential telecom-market.

Customer Service and Innovation are the drivers of this Cellular Brand. With GPRS currently available on all its’ networks, for both pre and post paid customers, IDEA Cellular is the first company to commercially launch next generation EDGE technology (a 3G technology) for its Delhi circle. It is the only Indian operator to have won an award at the GSM Association Awards.

As a leader in Value Added Services, Innovation is central to IDEA’s VAS Factory. It is the first cellular company to launch music messaging with ‘Cellular Jockey’, ‘Global SMS’ in over 540 networks across all technology platforms, a voice portal with ‘Say IDEA’. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, with ‘Eco Talk’, ‘Flexi-charge’, ‘Super Power’ and other segmented offerings. ‘Lifetime Idea’ is the first and only loyalty program, for pre paid customers, introduced by a Cellular brand and Pay Easy which is bill payment through the effective use of the pre-paid channel, IDEA is the only operator in the world to launch this service. Idea is the only cellular operator who has launched a complete suite of Mobile Email services.

More about IDEA Cellular Ltd. at http://www.ideacellular.com