Company Press Release:
IDEA offers a free ‘Diamond Pendant’ on every postpaid connection

New Delhi, January 23, 2006: In another revolutionary and unprecedented move, Idea Cellular Ltd, India’s leading cellular operator, today announced the, “Idea Girls’ Best Friend Offer”, a once in a lifetime opportunity to own a free dazzling real diamond pendant with every new postpaid connection on a plan of Rs. 150/- and above. This is a limited period and limited stock offer.

Surpassing any offer till date in India’s booming telecom sector, Idea’s unmatched “Idea Girls’ Best Friend Offer” presents an opportunity to its customers to own free 4 Ishis branded diamonds on a gold polished pendant and a gold polished chain. Ishis diamonds are sourced directly from DTC (Diamond Trading Company) and Rio Tinto mines. This offer can also be booked through all Idea and U showrooms. Our Existing post paid customers can also avail of this offer by booking, an add on post paid connection. Booking starts on January 24.

Commenting on the launch, Mr. Vikram Mehmi, CEO, Idea Cellular Ltd. said “It has always been our endeavor to delight our customers with the most exciting and innovative offering. And with this astounding offering, Idea wishes to brighten their lives with the dazzle of diamonds and make them feel extra special. And I am confident that our postpaid customers will be thrilled with this offer”
 


About IDEA Cellular:
As India’s leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 11 circles. With a customer base of over 6 million, IDEA Cellular has operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal, Haryana, UP- West and Kerala. IDEA Cellular’s footprint currently covers approximately 45% of India’s population and over 50% of the potential telecom-market.

Customer Service and Innovation are the drivers of this Cellular Brand. With GPRS currently available on all its’ networks, for both pre and post paid customers, IDEA Cellular is the first company to commercially launch next generation EDGE technology (a 3G technology) for its Delhi circle.

As a leader in Value Added Services, Innovation is central to IDEA’s VAS Factory. It is the first cellular company to launch music messaging with ‘Cellular Jockey’, ‘Global SMS’ in over 540 networks across all technology platforms, a voice portal with ‘Say IDEA’. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, with ‘Eco Talk’, ‘Flexi-charge’, ‘Super Power’ and other segmented offerings. ‘Lifetime Idea’ is the first and only loyalty program, for pre paid customers, introduced by a Cellular brand and Pay Easy which is bill payment through the effective use of the pre-paid channel, IDEA is the only operator in the world to launch this service. Idea is the only cellular operator who has launched a complete suite of Mobile Email services.

More about IDEA Cellular Ltd. at http://www.ideacellular.com