In the Pre Paid segment:
o Zero Talk time
o One Month Validity for Tariff
o Rs 550 Talk time
o One-month validity.
In the Post Paid segment:
o All other Local and STD calls at Re 1.
Commenting on the offering, Mr. Vikram Mehmi, CEO, Idea Cellular Ltd said “This launch is only a reaffirmation of our commitment to pass on any and all benefits to our valued customers. I am confident that with both our 2 Minutes Outgoing Free and One India Plan, we will address the needs of Outgoing users and bring in higher ARPU customers into our fold. The two offers are unmatched in the industry presently and I am confident of it working well”
As a leader in Value Added
Services, Innovation is central to IDEA’s VAS Factory. It is the first
cellular company to launch music messaging with ‘Cellular Jockey’, ‘Global
SMS’ in over 540 networks across all technology platforms, a voice portal
with ‘Say IDEA’ and a complete suite of Mobile Email Services. A frontrunner
in introducing revolutionary tariff plans, IDEA Cellular has the distinction
of offering the most customer friendly and competitive Pre Paid offerings,
for the first time in India, with ‘Eco Talk’, ‘Flexi-charge’, ‘Super Power’,
2 Minutes Outgoing Free and other segmented offerings. ‘Lifetime Idea’
is the first and only loyalty program, for pre paid customers, introduced
by a Cellular brand.
Customer Service and Innovation
are the drivers of this Cellular Brand. Pay Easy which is bill payment
through the effective use of the pre-paid channel, IDEA is the only operator
in the world to launch this service With GPRS currently available on all
its’ networks, for both pre and post paid customers, IDEA Cellular is the
first company to commercially launch next generation EDGE technology (a
3G technology) for its Delhi circle.
The latest feather in the IDEA cap is the GSM Association Award for Bill Flash, it has recently won making it the first cellular operator in India to win an award on an international platform.
More about IDEA Cellular
Ltd. at http://www.ideacellular.com