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Company
Press Release: IDEA launches lowest tariff for prepaid & postpaid subscribers in Gujarat
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| Ahmedabad,
January 15, 2010 Continuing with its endeavour to make mobile telephony affordable to the customers of Gujarat, IDEA has launched two never before calling rates catering to both prepaid and post paid segments. This is yet another first in the Gujarat telephony market where postpaid customers will get free calling within the family and friends group and prepaid customers will avail the lowest tariff of 1 paisa/ 2 seconds and 10 paisa per minute. Thus consumers can make calls without worrying about time and distance. IDEA has introduced Postpaid plan with free CUG feature (intra-group) and other calls at 1 paisa/second or 50 paisa/min tariffs. With a rental of Rs. 249, customers can enjoy unlimited inter calling within a group with 24,000 local seconds or 400 local minutes and 150 local SMS free. All local and STD calls outside the group can be made at 1paisa per second or 50 paisa per minute depending on the plan. Group size can be anywhere between 3 - 10 members. Offering a great network and value for money tariffs have always been IDEA's strong proposition and the launch of new plans are a testimony to this fact. In a similar initiative, IDEA has launched 1 paisa per 2 seconds and 10 paisa per minute plan for prepaid customers. Customers availing this plan will get to make all Idea Local calls at the lowest tariff of 1 paisa per 2 seconds or 10 paisa per minute. To avail the offer of idea local calls at 1 paisa per 2 seconds tariff plan, IDEA prepaid subscribers can purchase a special voucher priced at Rs.47 where as to avail the offer of idea local calls at 10 paisa per minute IDEA prepaid subscriber need to purchase special voucher priced at Rs. 123. Both the tariff voucher will be valid for a period of 1 Month. Announcing the plans, Mr. Arul
Bright, Chief Operating Officer - Gujarat, IDEA Cellular said,
" Our consumer usage analysis has thrown up very interesting results
that truly highlight what customers in Gujarat prefer while choosing a
plan. These plans will help family members and close friends to stay
connected with each other without worrying about cost. Idea has been
fulfilling the consumers' social and entertainment needs, from
communicating with others, to downloading music, images and games. Our
tariff is a compelling customer proposition and is in line with IDEA's
commitment to make phone usage more affordable." About IDEA Cellular Ltd.:
IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 25 countries, and is anchored by over 130,000 employees belonging to 30 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com |