New Delhi, November 11, 2005 In another revolutionary move, Idea Cellular, India’s leading Cellular Service provider today announced the launch of India’s first pre paid innovation devoid of boundaries. It is the first time a service provider will offer the customer a product with the freedom to control the validity of his voucher as well as control his talktime.
Keeping in mind the limitations of the current prepaid offerings vis-à-vis calling rates, talk time and validity periods, in the marketplace, Idea Cellular has launched SUPERPOWER which offers the customer a “no-compromise” product with full talktime, Zero upfront processing fee and maximum validity on all vouchers. With a nominal daily deduction, Idea’s SUPERPOWER is a win-win for all prepaid customers.
Speaking at the launch press conference in New Delhi today, Vikram Mehmi, CEO, Idea Cellular said, “After close to eight years, for the first time in India and perhaps the world, a single prepaid product will cater to the needs of low, medium and heavy users. We are certain that SUPERPOWER will change the face of prepaid in India and will greatly impact our acquisitions in the category. This product, based upon it’s flexibility, transparency and simplicity, will expand the market for all times to come.”
IDEA’s SUPERPOWER
| MRP | Talktime (Rs) | Validity (Days) | ||||
| 110 |
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| 220 |
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| 330 |
|
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| 550 |
|
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| 1100 |
|
|
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| 2200 |
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|
One: Rs. 110 Voucher
Q. What happens to a heavy user if he consumes the entire talktime in 1 day
A. He pays NO processing fee, uses Rs. 110 as talktime and can also receive incoming calls for 20 days
Q. What happens if a medium user consumes talktime in 5 days
A. He pays only Rs. 25 processing fee and get Rs. 75 talktime. What’s more, he can receive incoming calls for next 15 days.
Q. What will be the balance after 10 days for a low user who does not make any outgoing calls.
A. He will have a balance of Rs. 50 available for making any emergency outgoing calls.
Two: Rs. 330 Voucher
Q. What happens to a heavy
user if he consumes entire talktime in 10 days
A. He pays only Rs. 50 processing fee (instead of Rs. 150 at present) and can receive incoming calls for 60 days
Q. What happens if a medium user consumer talktime in 30 days
A. He pays only Rs. 150 processing fee and get Rs. 150 worth of talktime. What’s more, he can continue to receive incoming calls for remaining 30 days of validity.
Q. What will be the balance after 30 days for a low user who does not make any outgoing calls.
A. He will have a balance
of Rs. 150 available for making any emergency outgoing call.
Customer Service and Innovation are the drivers of this Cellular Brand. With GPRS currently available on all its’ networks, for both pre and post paid customers, IDEA Cellular is the first company to commercially launch next generation EDGE technology (a 3G technology) for its Delhi circle.
As a leader in Value
Added Services, Innovation is central to IDEA’s VAS Factory. It is the
first cellular company to launch music messaging with ‘Cellular Jockey’,
‘Global SMS’ in over 540 networks across all technology platforms, a voice
portal with ‘Say IDEA’. A frontrunner in introducing revolutionary tariff
plans, offering maximum savings to its customers, IDEA Cellular has the
distinction of offering the most customer friendly and competitive Pre
Paid offerings, for the first time in India, with ‘Eco Talk’, ‘Flexi-charge’
and other segmented offerings. The most recent offering - ‘Lifetime Idea’
is the first and only loyalty program, for pre paid customers, introduced
by a Cellular brand and Pay Easy which is bill payment through the effective
use of the pre-paid channel. IDEA is the only operator in the world to
launch this service. Idea has also launched a complete suite of Mobile
Email Services.