Mumbai, December 24, 2005: Further leveraging on the success of
‘Chota Recharge’ which was launched 3 months ago, Hutch today announced the
launch of another excellent value proposition for its prepaid subscribers.
With the new ‘Chalta Rahe’
recharge, Hutch prepaid users across the country can now go mobile for life by
making a one-time payment of Rs 999. In
addition, they will also get full talk time for all subsequent
recharges (net of applicable service tax). The ‘Chalta Rahe’ Prepaid recharge
is expected to dramatically increase the affordability of a prepaid mobile
connection.
This offering is available to
existing and new subscribers. Those opting for ‘Chalta Rahe’ recharge will pay
Rs 1.99/minute for all local calls and Rs 2.99/minute for all STD calls. In
addition, this recharge comes with Rs 25 of in-built talk time. This recharge,
however, cannot be combined with any other promotional offer.
Benefits of ‘Chalta Rahe’ Prepaid:
1] Users do not need to buy validity recharges
every month.
Customers will no
longer be required to recharge with any minimum amount every month to remain
mobile. They will no longer be worried about losing validity or expiration of
their prepaid connection.
2] Full Talktime on all future recharges
Customers can
subsequently top-up with any amount and get full talktime. Customers will need
to recharge with the minimum available recharge (currently just Rs 10) at least
once in 6 months to stay mobile.
Naveen
Chopra, Corporate Vice President - Group Marketing, Hutchison Essar, said, “This
innovation will bring a significant change in the mobile industry as we know
it. Going mobile will now become significantly more affordable. A reasonable one-time entry cost combined with
low denomination, full talktime recharges thereafter will encourage increased
adoption of mobile telephony.”
Hutchison Essar group of companies, with over 10.16
million mobile users under the Hutch brand, is one of the most reputed telecom
companies in India. Over the years, it has been named the ‘Most Respected
Telecom Company’, the 'Best Mobile Service in the country', and the ‘Most
Creative and Most Effective Advertiser of the Year’.