Company Press Release:
 
Hutchison Essar announces its new spirit – decides to refresh the Hutch brand

Mumbai, November 10, 2005.

Hutchison Essar announced today that it will soon refresh the Hutch brand. It will be introducing an updated logo, a new image style/ graphics and colour palette which will give the brand a new look and feel.

In a short span of time, Hutch has become well established in the country and was awarded the Most Creative Advertiser at the Abby's in 2003 as well as 2004. Hutchison Essar currently operates in 13 circles with over 10.16 million customers.

Naveen Chopra, Corporate VP-Group Marketing, Hutchison Essar said, 'Hutch has touched a chord with consumers in such a short span of time. We do believe the time has come to refresh this brand and inculcate a new 'Hutch spirit' which will make us more vibrant and promising for all'.

The new Hutch logo :

The new logo will have a new colour palette – the tristars will be in a bright pink colour. This tone of pink is incredibly vibrant, energetic and contemporary. This pink colour will be complemented with a secondary palette to have a hue of blues.

With this initiative, the Hutch brand will also be introduced into Mumbai and in the future in Hutchison Essar's new area of operations, thus, creating a single universal identity across India. The rights to use the Orange brand will revert to Orange with the introduction of Hutch in Mumbai.
 


About Hutchison Essar
Hutchison Essar [then called Hutchison Max] established its presence in India in 1994 by acquiring the cellular license for Mumbai. It has expanded its presence over time and now has operations in 13 circles accounting for 70% of India’s mobile subscriber base. Hutchison Essar is a joint venture between Hutchison Whampoa and Essar with over 10.16 million mobile users under the Hutch and Orange brands. It is one of the most reputed telecom companies in India.