New Delhi, October 10, 2005--- Hutchison Essar and Star India, India’s number one network, today launched ‘mobisodes’ - one-minute video clips specifically designed to be watched on mobile phones. Star India have specially created mobisodes of Star One’s highest rated comedy show---‘The Great Indian Laughter Challenge’ (TGILC), which will be available to Hutch subscribers across the country.

TGILC show has become a national phenomena is currently among the top 50 shows week-on-week in India. Mobisodes of this show will offer Indian audiences, next generation interactive and personalised viewing on their Hutch phones, at their own convenience.

Speaking on this innovation, Naveen Chopra, Corporate Vice President - Group Marketing, Hutchison Essar, said, “Today a mobile phone is not only a means of communication but also a personalized mode of entertainment. We are committed towards consistently enhancing the service experience for our customers and ‘mobisodes’ will provide Hutch users with their favourite entertainment, on their mobile phones, that can be enjoyed at their convenience.”

Leveraging content of its highest rated comedy show, mobisodes of TGILC will be available to Hutch subscribers across the country from Monday, October 10th, 2005. Users will have access to downloadable video clips of the best moments of the programme through HutchWorld on their GPRS enabled Hutch phones.

“We are proud to offer Indian viewers high quality entertainment on the latest that technology has to offer,” said Viren Popli, Senior Vice President, Interactive Services, Star India. “With convergence, next generation distribution platforms are evolving thereby allowing wider viewing choices with flexibility and convenience. This will pave the way for creating new television viewing patterns as well as revolutionise mobile entertainment.”

About Hutchison Essar
Hutchison Essar, with over 9.7 million* mobile users under the Hutch and Orange brands, is one of the most reputable telecom companies in India. Over the years, it has been named the ‘Most Respected Telecom Company’, the 'Best Mobile Service in the country' and the ‘Most Creative and Most Effective Advertiser of the Year’.