Company Press Release:
Haier Mobile Phones

Haier is the world’s second largest home appliances brand. Haier India is 100 per cent subsidiary of Haier Group, which started its operations in December 2003. In India the company’s home appliances range include Haier colour televisions, refrigerators, washing machines, air conditioners, microwave ovens, clothes dryers, dishwashers, DVD players and home theatre systems and recently they launched Haier mobile phones.

With the launch of these seven highly in vogue mobile handsets, Haier marked its entry into the fast growing Indian mobile telephony segment. The seven cost efficient mobile phones include the Haier P7 mobile phone handset, ‘Talk of the town’, which is the world’s first Pen mobile phone with a 300K Pixel camera and Dicta Phone priced at Rs. 14940/-. The Z1100 mobile phone, priced at Rs.9099/- comes loaded with an MP3 player an FM radio & stereo speakers with a Gen X look, the Z1100 has 32 MB flash memory & a colour screen, no wonder called the ‘Rock Talk’.

The V100 mobile, ‘Picture Talk’ is a smart, attractive camera phone with an 110K-pixel camera and a 65K colour screen. The mobile is a GPRS handset with MMS & voice recognition technology, priced at Rs. 7614/-. Haier Z300 is an attractive colour display phone with 12 days stand by time, a WAP browser and extremely good looks is priced at just Rs. 4950/-, rightly called the ‘Colour Talk’.

The Z3000 mobile is another colourful phone from Haier also called the ‘Radio Talk’ with incoming flash light & FM radio, a 65K colour screen and stylish design. The phone comes in a Triband of 900/1800/1900 along with GPRS and incoming firewall & daily persona Bio-Rhythm. The Z3000 is priced just at Rs. 6480/-  The ‘Non-Stop Talk’ by Haier Z100 is an amazing phone with a stand by  time of 18 days and also has an FM radio. The mobile has stylish design with white LED and has a large screen with colour background. The Z100 comes in for Rs.3654/- only.
Another first’s  by Haier is the ‘Flash Talk’ V200 mobile phone which is the world’s slimmest camera phone with continuous flash. It measure only 12mm and has a 300K pixel camera  with video recorder and in-built speaker. With a lithium polymer battery the phone has MMS+ GPRS class 10 facility, a 65K colour screen and large memory.

Haier mobile phones are available across India and are distributed through their national distributors who in turn have set up a complete Distribution network. In order to provide complete satisfaction to its valued customers, nationwide after sales service network has already been set up, which is thus expanding as more service centers are being added.
 
 Haier Group, plans to expand its network throughout the country with its range of home appliances and consumer durable products. The company is planning to make India as a sourcing hub and also plans to come up with more ‘India-centric’ products.


About Haier Group
The Haier group was set up in 1984 in Qingdao of China and in just two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 22 overseas manufacturing factories all over the world spread in USA, Europe, Middle East, Africa, South Asia other than its robust presence in China. Company’s products are sold in 166 countries around the world and in 2004; the group turnover aggregated US$ 12.1 billion. The product range comprises of over 15,100 models in 96 categories. Haier has a state of the art manufacturing facility for both, GSM and CDMA mobile phone handsets with technology partnership with leading technology providers and has a present production capacity of 15 million handsets per year.  Continuous innovation is the soul of Haier’s corporate culture and on an average Haier develops 1.3 new products per day through its 18 Research & Development and design centers across the world, in addition. It also has 7 R&D centers employing over 600 engineers dedicated for Mobile phone business.