Fly Mobile breaks the touch-screen phone price barrier

Company Press Release:

Fly Mobile breaks the touch-screen phone price barrier

Launches two new dual-SIM touch-screen phones - MC160 & E106, sure stopper when it comes to design & fully loaded with features

Priced at Rs.5300 onwards, these new models are primarily targeted at youth who're music aficionados and love to flaunt

New Delhi, November 17, 2009: Fly Mobile, the pioneers in dual SIM phones in Europe and a brand owned by the Meridian Group, headquartered in UK, today announced the launch and availability of two of its dual-SIM touch-screen phone models in India that are high on design and loaded with features. Targeted primarily at youth who not only love their music but love to flaunt their phones too, the two new dual-SIM touch-screen models – MC160 and E106, available for as low as Rs 5,300 onwards, are all set to break the touch screen phone price barrier.

While touch-screen phones from other brands with similar features are pegged at Rs 8000 onwards, these two models are poised to take the market by storm. Not to forget the fact that unlike competition, the MC160 and E106 have the dual-SIM capability which allows users to have two GSM connections in one instrument, making them an attractive proposition.

According to Mr. Prem Kumar, Chief Executive Officer (India Operations), Fly Mobile, “It is our constant endeavor to capture not just the requirements but also the aspirations of the users through continuous consumer research. These inputs are then incorporated into our products as features. This is possible only because we have our very own design and development facilities involved in incessant innovation enabling us to come up with superior products at unbelievably affordable prices. Of course, it also sets us apart from brands that are merely traders in cheap imports.”

The Fly Mobile MC160 is a dual-SIM touch-screen phone that comes with a Yamaha chipset which produces music quality that touches the heart. What’s more, this tri-band bar phone also has motion sensors, 3.2 mega-pixel camera, FM radio with FM recording capability, talk time of 4 hours and standby time of 200 hours, internal memory of 87 MB and expandable memory up to 8 GB, Bluetooth, EDGE and GPRS functionality.

Fly Mobile MC160’s touch screen with 240 x 320 pixels resolution and 262K colours display ensures a brilliant representation of multimedia content with sharp and clear image. Additional features include MP3 ring tones, speaker phone, video recording, self-help feature, A2DP (Advanced Audio Distribution Protocol), card slot, mobile tracker with remote control capabilities, privacy protection feature, and a phonebook that can store up to 2000 records. Last but not the least, using a USB cable and expandable memory of the card inside, the phone can double up as a pen drive for data storage as well. This efficient phone is available at an affordable price of Rs. 6000 only.

The Fly Mobile E106 is a sleek looking dual-SIM full touch-screen phone that’s slender enough to slip into your pocket, and budget as well, easily. The main attraction is the crystal clear 2.4” QVGA screen with 262K colours and 240 x 320 resolution that displays images vividly enough. This dual-band phone also sports features like loud FM radio without earphones, FM recording capability, Bluetooth, GPRS, talk time of 4 hours and a standby time of 240 hours, A2DP, live MSN, motion sensors, 2 mega-pixel camera, speaker phone, card slot, MP3 ring tones, video recording, expandable memory up to 4 GB and a phone book that can hold 1000 records. This light weight and slender phone that can be used as a pen drive as well (as and when required using the USB cable and the expandable memory card) is available at an unbelievable price of Rs. 5300 only.