Company Press Release:
Buongiorno Digital Innovation India Ltd. APPOINTS Amit Dey AS ceo
Announces India as the Asia Headquarters for the Joint Venture between Mitsui and Buongiorno
New Delhi, 15 December 2009: Buongiorno Digital Innovation India Ltd., a Joint Venture between Mitsui and Buongiorno, the leading provider of mobile entertainment, information, messaging and marketing services in India and APAC region, today announced the appointment of Amit Dey as the Chief Executive Officer (CEO). The company earlier known as Buongiorno (Hong Kong) Ltd. has been rechristened as Buongiorno Digital Innovation India Ltd. following the shifting of headquarters from Hong Kong to India. This move by the company reiterates the importance of the India market and reaffirms the focus on domestic VAS industry.
At Buongiorno Digital Innovation India Ltd., Amit Dey will be responsible for providing strategic guidance and innovative edge to the organization. In addition, Amit will also lead the team in market building initiatives and drive key partnerships for the organization in India and APAC region.
Makoto Ichikawa, Mitsui - Chairman of Buongiorno Digital Innovation India Ltd said, “India has huge potential to emerge as a leading VAS market. The new entity Buongiorno Digital Innovation India Ltd represents a strategic intent to grow and expand the VAS market in the Asian subcontinent. I am confident that this organization will play a critical role in ushering in a new VAS paradigm in the country.”
Commenting on the strategic developments in the company, Simone Ranucci Brandimarte, Co-CEO/COO, Buongiorno (Hong Kong) Ltd said, “Amit Dey comes on board with robust experience in the VAS and telecom industry globally. I am confident that with his immense expertise and admirable leadership qualities, he will steer the Buongiorno team to greater heights of success and innovation. Amit will also help strengthen and expand our relationships with key stakeholders as we focus on growing the India operations.”
On his appointment, Amit Dey, CEO, Buongiorno Digital Innovation India Ltd said “I am excited to join Buongiorno at such a pivotal phase of its growth and lead the transformation in the organization. Also, I look forward to the journey ahead as we expand our footprint in the dynamic VAS industry.”
Prior to joining Buongiorno, Amit Dey was the Chief Executive Officer at Axis Ad Print Media, a personal and direct media company. His earlier assignment was with OnMobile Global Ltd as the Head - Sales & Business Development – Europe and Americas. An MBA from IIM Calcutta, Amit has more than 17 years of experience in telecom, automobiles, and plant automation. In the last 12 years that he has been with the telecom industry, he has managed core network business as well as the VAS business. Product development, content development, technology strategic tie-ups and business development are his areas of expertise. Amit has a rich experience from working with global telecom suppliers including Nokia and Ericsson, where he successfully carried out roles in Project Management, Marketing and Account Management.
About Buongiorno Digital Innovation India Ltd.
Buongiorno Digital Innovation India Ltd is a joint venture between one of the largest Japanese trading company, Mitsui & Co. Ltd and Buongiorno S.p.A. Buongiorno (Italy, MTA STAR: BNG) is a multinational leader in digital entertainment. With 24 offices, business in 57 countries, it has connections to more than 120 telephone carriers globally, and access to over 2 billion mobile phone users. After the acquisition of iTouch, a market player in the distribution of mobile entertainment products and services, Buongiorno became the world’s No.1 provider of mobile entertainment, information, messaging and marketing services. A team of more than 990 professionals makes Buongiorno the World’s largest enabler of mobile content in a market expected to hit US$55bn by 2010[1] with approximately 840 million users who use cell phones as media players[2]. Founded in Milan in 1999, Buongiorno is an international Italian success. It is publicly traded on the Italian Stock Exchange - MTA Star segment, ticker “BNG” - and announced revenues for 2008 at €316 million, and EBITDA at €39.8 million[3]. The Group is market leader in Europe and Latin America with 90% of the revenues coming from international sources. Buongiorno operates in Pacific Asia through Joint Venture with the Japanese group Mitsui & Co. Buongiorno operates with two business lines: value-added services for wireless and wired consumers (Consumer Services) ― distributed through the brand BlinkoGold as well as through partnerships with leading telecom companies and the most important media groups and secondly, digital marketing services (Marketing Services). The India operation of Buongiorno was established in January 2006.