Company Press Release:
 
BenQ TIE-UP  WITH SALORA INTERNATIONAL FOR DISTRIBUTION OF MOBILE PHONES

Mumbai,January 3rd, 2006 - BenQ Mobile, one of the world's leading companies in the network lifestyle digital devices, has today  tied up with renowned distributor Salora International Ltd, for distribution of BenQ mobile phones. Salora International which is a part of the 225 U.S million dollar, Jiwrajka group, has its forte in distribution of Telecom & IT Products, Electronics Component Manufacturing & Salora Brand Consumer Electronics.

The tie-up between two companies will facilitate a platform for BenQ to market and sell their current range of Siemens handsets and to be launched BenQ-Siemens. BenQ will officially release its range of co-branded BenQ-Siemens handsets on 17th January at Berlin. Equipped with a rich distribution experience and trained manpower, Salora has made phenomenal headway in establishing leading brands in the domain of telecom, IT and Consumer Electronics.

"Considering  the  growing demand for mobile phones, the alliance will help establish  BenQ  Mobile as one of the leading players in the handset arena. The  partnership  with  Salora  will  provide  BenQ  with a strong presence nationally  and  also  give  access  to   Salora's established distribution network.  This  will  ensure  availability  of BenQ  mobile phones to a larger set of customers. said Ashish Bakshi Country Head, BenQ India.

For  BenQ  ,  Salora is a value added distributor which would be supporting the  channel  by  providing  service  infrastructure and act as a medium of communication  to  project the series of promotions initiated by us .' said Ashish Bakshi

We  are  very  pleased  associating  ourselves with BenQ Mobile. This is in line  with  our tradition of associating with technology driven and quality led  brands.   We  will  leverage our national presence to reach out to the masses  with BenQ Mobile phones in the shortest possible time frame. We are confident  that  the  combined  strength  of  the  two  organizations  will establish  BenQ Mobiles as one of the leading players in the market ." Said Arvind R Vohra, -  of  Salora International Ltd.


About BenQ
The BenQ Group is currently comprised of ten companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include AU Optronics Corporation, the world's third largest manufacturer of LCD panels; Darfon Electronics Corporation; Daxon Technology Inc; Airoha Technology Corporation; Copax Photonics Corporation; Darly Venture Inc; BenQ Guru Software Co., Ltd; Philips BenQ Digital Storage; and Cando Corporation. 2004 revenues for BenQ Group
exceeded US$10.8 billion dollars. BenQ Corporation consists of three main business groups-Computing Products, Digital Media and Mobile Business. Although these business groups encompass a broad range of products, each retains a focus on providing consumer-oriented solutions designed especially for the digital lifestyle. 2004 revenues exceeded US$5.1 billion dollars.

About Salora International
Salora International Limited, is the flagship company of the 1500 crore, Jiwrajka Group. Salora was formed in the year 1968. Had its IPO in the year 1993 and is listed on The Mumbai Stock Exchange and The National Stock Exchange.

Salora operates in the Telecom & IT Distribution, Consumer Electronics & Electronic Component Manufacturing Domain. With 25 offices across the country equipped with Sales, Service & Warehousing infrastructure, being managed on online ERP System, Salora is well set in managing and growing its business operations.

During the financial year 2004 - 2005, gross revenues increased from Rs.423.60 crores to Rs.501.60 crores. The projected turnover for the current year is 650 crores.