BPL mobile’s unique & easy-to-use ‘Mini- Validity’ liberates its pre-paid customers from the inconvenience of managing their validity expiry by enabling the customer to be mobile by the day.
Currently in the pre-paid market if a customer’s talktime gets over, he can buy talktime through a mini recharge/top-up facility. However, in the current scenario incase the validity expires, a customer has to invest a minimum of Rs.199 to buy 30 days validity recharge.
The launch of ‘Mini Validity’ caters to fulfill this need gap, wherein the pre-paid customer has the freedom to extend validity on a day-to-day basis as per needs at a cost as low as Rs.3 per day.
Mini Validity addresses typical plights wherein customers have talktime balance but are left with no validity. With this, they can now use the available talktime to buy validity between 1 to 99 days at just Rs.3 per day. Inorder to covert the balance talktime to desired validity, all one needs to do is to send 'mini' as sms to 51515.
Similarly, for customers facing situations wherein they are left with neither talktime or validity, all they have to do is to get a top-up recharge and they get the flexibility of breaking up their recharge value of the recharge card into talktime & validity as per their need.
According to Mr. S. Subramaniam, CEO & Director, BPL Mobile, "Mini Validity is the first product offering from BPL Mobile post our brand refresh exercise. This is yet another pocket-friendly customer centric offering from BPL Mobile which is set to redefine the dynamics of pre-paid usage. Unique ‘Mini Validity’ empowers its customers with flexibility and convenience to manage their validity expiry concern by giving an option to buy validity at cost as low as Rs.3 per day, thereby facilitating our customers with hassle-free mobile usage. This innovation is a result of an extensive internal research on the pattern of usage by the pre-paid customers at large. We definitely felt the need to customize our recharge offerings and enhance customer satisfaction and convenience".
Mini validity is a path-breaking product which will optimize customer spends and give unmatched value for every rupee a customer spends; thereby promising flexibility and convenience for the transit travelers who keep dropping into Mumbai for work; for students who spend from their pocket money and more so for all marginal users in the pre-paid sector by lowering the entry barrier altogether.
In Mumbai alone, there are about more than 7 million pre-paid customers across all GSM & CDMA operators and out of these, approximately 40% subscribers go into grace period have talktime on their card. The launch of Mini Validity for BPL Mobile will serve the need of such subscribers too.