Company Press Release:
 
BPL MOBILE UNVEILS ITS BRAND NEW LOOK-‘GET INTO THE LOOP’
  • Youthful, young at heart - BPL Mobile is on the go!
  • Rs.10-crore towards brand refresh exercise
  • Six months of tremendous brainstorming to make this possible
    • Mumbai, August 2007: BPL Mobile, Mumbai’s leading cellular service provider is all set to rejuvenate the brand through its brand refresh campaign which was unveiled today. The campaign targets the vibrant, fresh and energetic youth and young at heart customers and aims at touching their lives by bringing them together “in the loop” to celebrate the joy of togetherness.
     
    Vibrant Purple, Cool & Hip Blue, Warm & Friendly Yellow and Fresh Green that’s the brand new BPL Mobile for you! This new multi-colored BPL Mobile logo and the “get in the loop” brand refresh campaign symbolizes the company’s revitalized brand image, adding a spanking new feel and zing to the brand.

    BPL Mobile, Mumbai’s leading cellular service provider unveiled its “get in the loop” brand repositioning campaign exquisitely executed by the creative brains at McCann-Erickson today targeting the pulsating, fresh and dynamic youth and the young at heart customers.

    A lot has been happening at BPL Mobile, all this while. It has been on a steady growth path, churning out attractive tariff plans, strengthening and updating its network capacity, rolling out exciting VAS services among others.

    Elaborating on the rationale behind the “get in the loop” campaign, Mr. S. Subramaniam – CEO, BPL Mobile said, “Through this brand repositioning exercise brand BPL Mobile is all set to strengthen the connect with the lives of young and youthful by providing this unique opportunity to come together “in the loop” and celebrate the joy of togetherness. We wish to emphasize BPL Mobile’s thrust towards rapid growth and expansion and want to reiterate our commitment towards our esteemed customers and our prospective customers.”

    Incidentally, BPL Mobile recently announced the completion of its network expansion by 60 % taking the no. of cell sites to over 900. Such technological advancements have paved the way for seamless execution of a number of value added initiatives that BPL Mobile has already rolled out for their subscribers. Mobile TV bringing real time television content to mobile phones is already available. Also on the cards is the launch of Blackberry, the implementation and testing process for which has already begun.


    About BPL Mobile
    Having started its services in 1995, BPL Mobile currently operates in Mumbai, India. BPL Mobile serves over 1 million happy and satisfied subscribers. In a recent assessment of Cellular Mobile Services across all GSM and CDMA service provider conducted by TRAI, BPL Mobile emerged as the cellular service provider in Mumbai delivering the highest customer satisfaction. BPL Mobile is one of the very few cellular service providers nationally to have met all benchmarks on parameters set by TRAI.