Company Press Release:

BPL Mobile launches Mantras@cafe this Diwali

One of its kind service that offers subscribers over 80 Mantras for all occasions and every need, any time of the day

Mumbai, October 27, 2008: BPL Mobile, Mumbai’s leading mobile service provider, today launched ‘Mantras@Cafe’, to add to the festive fervor and make Diwali more relevant for its subscribers. With over 80 mantras in 8 broad categories, subscribers will now have convenient access to Mantras for all occasions and needs.

Striking a perfect harmony of festivity, devotion and well being this Diwali, Mantras@cafe will host the special mantra for Laxmi Puja, the mantra for the New Year and the mantra for Bhaidooj to invoke the blessings of the divine. Mantras@cafe is enriched with mantras, from the sacred Mahamantras like Gaytarimantra, to Navgrah, and also mantras ensuring good luck for a business venture, for promotion at workplace, for a court case, for an interview or an exam, or for property matters among other various needs. So if one has an interview, Mantras@cafe is the perfect place they can turn to and invoke blessings from God.

Commenting on the very essence of presenting ‘Mantras@Cafe’ on the BPL Mobile phone, Mr Sunzay Passari, VP - VAS and Devices said, “Mantras@cafe is yet another value addition from BPL Mobile to its subscribers. Our devotional music offering has gained significant popularity and with Mantras we look to offer our subscribers much more. Mantras@cafe is the perfect Diwali gift for our subscribers.”   Acknowledging the verity that joys of festivities double up when the mind, body and soul are rejuvenated, the collection of Mantras from BPL Mobile will help its users find recourse to their needs. Also available are Mantras to bring prosperity and monetary gain, it is also equipped with mantras to ward off evil, poverty and illness as per beliefs of people.   Mantras@cafe easily navigates subscribers through eight broad sub-categories to the mantra of their need and choice. With a service that caters to the fact that words of Mantras grant virtue only when they are pronounced correctly, one can listen to an automated voice that emphasizes on correct pronunciation.   One simply needs to Dial 543212 and navigate through categories to choose the mantra they need. What more, Mantras can even be dedicated to a loved one, anywhere in India, at Rs. 10 per dedication. While the rental charge is Rs. 30 per month the call rates are Rs 3 per minute.

About BPL Mobile

Having started its services in 1995, BPL Mobile distinguishes itself as the longest serving telecom brand in the country, currently operates in Mumbai, India   and today serves over 1 million happy and satisfied subscribers. In the Voice and Data Mobile User Satisfaction Survey 2007, which assessed Cellular Mobile Services across all GSM and CDMA service providers, BPL Mobile emerged as the cellular service provider in Mumbai delivering the highest customer satisfaction. BPL Mobile is one of the very few cellular service providers nationally to have met all benchmarks on parameters set by TRAI and we stand alongside only two other operators across the country who surpassed the stiff 90% qualifying benchmark by TRAI. Being in the service industry and customer centricity being at the core, BPL Mobile also ranked #1 in Customer care. Since 2005 we have consistently excelled and led the pack for three years running, going to prove how well we understand customer service.  We have consistently met and exceeded TRAI benchmarks according to the Report on the Indian Telecom Services Performance Indicators, 2007. BPL Mobile also credits itself as the first operator in the country to offer GPRS/MMS, Caller Ring Tunes and also launch IN (Intelligent Network).