Company Press Release:

 

BPL Mobile launches ‘BPL Mobile @Café’ – the fun hangout on your mobile phone
 

Mumbai, July 24, 2008: With the sole idea of rediscovering entertainment on mobile phone, BPL Mobile, Mumbai’s leading mobile service provider, today announced their all new WAP Portal, ‘BPL Mobile @Cafe’ (atcafe.bplmobile.com), a single stop for its subscribers to catch the latest bollywood updates from clips, to trailers to ring tones to music to pictures, enjoy glimpses of Page3 parties, News, Highlights, sports updates, live scores, sports clips, interviews of cricketers, ring tones, wallpapers & themes, chat, exciting games across genres from adventure to arcade to puzzles, mobile TV – live darshans from Siddhivinayak, Shirdi, Haji Ali, jokes, services like movie ticket booking or airline ticket booking, railway PNR status enquiry, astrology and lots more, making it the new hippest hangout place on the mobile phone.

 

With ‘BPL Mobile @Café’, BPL Mobile has redefined the WAP usage experience of its subscriber by offering an array of content and therefore providing them a complete engaging experience on the mobile phone. ‘BPL Mobile @Café’ offers an innovative grid format of icons providing an enriched & simplified icon based content discovery and navigation. The pre-activated service comes without a monthly rent letting you pay as per usage.

 A distinct place for having fun, ‘BPL Mobile @Café’ invites friends to connect together at the touch of their fingertips and share their emotions via chat rooms and messengers. Beyond the creative wallpapers, animations, videos, and rib tickling jokes the portal is enriched with a wide collection of music, from swinging to the beats of MP3 polytones to downloading ringtones, from the latest chartbusters and the hit song of the day, to Ghazals, devotional songs, spiritual discourses by Osho, Kabir and prayers.


Not only this, Lord Ganesha throws light on your horoscope with ‘Ganesha Speaks’  special service for devotees provides live darshans from Siddhivinayak, Haji Ali and Shirdi

 

‘BPL Mobile @Café’ also opens doors to the two biggest fascinations of young India, Bollywood and Cricket. BPL Mobile subscribers won’t be far from the tinsel town with easy access to glimpses of Page3 parties, popular movie scenes, trailers of new releases and award ceremonies. Not only this, Mobile TV keeps you updated with the latest happenings and news from news channels, music channels, etc at the click of the button.

While ‘BPL Mobile @Café’ with Mobile ESPN provides sports’ lovers with news, highlights, videos, cricket scores, statistics, and cricketer interviews for cricket crazy fans along with the latest happenings and updates on Formula1, football, baseball, golf and other sports.

 

About BPL Mobile
Having started its services in 1995, BPL Mobile distinguishes itself as the longest serving telecom brand in the country, currently operates in Mumbai, India   and today serves over 1 million happy and satisfied subscribers. In the Voice and Data Mobile User Satisfaction Survey 2007, which assessed Cellular Mobile Services across all GSM and CDMA service providers, BPL Mobile emerged as the cellular service provider in Mumbai delivering the highest customer satisfaction. BPL Mobile is one of the very few cellular service providers nationally to have met all benchmarks on parameters set by TRAI and we stand alongside only two other operators across the country who surpassed the stiff 90% qualifying benchmark by TRAI. Being in the service industry and customer centricity being at the core, BPL Mobile also ranked #1 in Customer care. Since 2005 we have consistently excelled and led the pack for three years running, going to prove how well we understand customer service.  We have consistently met and exceeded TRAI benchmarks according to the Report on the Indian Telecom Services Performance Indicators, 2007. BPL Mobile also credits itself as the first operator in the country to offer GPRS/MMS, Caller Ring Tunes and also launch IN (Intelligent Network).