Company Press Release:

 

There is a Call Centre on the mobile phone

Mumbai, December 8th, 2008: Aiming to provide a virtual channel that enables subscribers a faster access to service queries, BPL Mobile, Mumbai’s leading mobile service provider, today launched a user friendly self-help menu on the mobile phone screen as an alternative to calling a customer care centre for product and service queries.

BPL Mobile has initiated, with the help of ‘Unstructured Supplementary Service Data (USSD), a customer-care centre on the mobile phone screen where both postpaid and prepaid subscribers simply need to press just a few buttons to avail this service. While postpaid subscribers need to press *800#, prepaid subscribers need to press *555#, and navigate through categories in the self-help menu. They can then activate/ deactivate any service, or even enquire about them.

 

The service will solve all service queries related to account- MIN, service activation, NDNC, or billing- airtime usage, outstanding amount, or VAS- activation of GPRS, MMS, Caller Ring Back Tone, etc., or services like, itemized bill, International roaming and more. For example, to activate international roaming, a postpaid subscriber would just need to dial *800#. Go to Services, choose International Roaming, and then just choose Activate.

 

Commenting on the benefits of this service to the subscribers, Mr. Sumeet Badlaney, Customer Services Head at BPL Mobile, said, “In our constant endeavour to enhance the subscriber experience, we have harnessed the power of technology to provide a suite of services on the mobile phone itself. For the busy & time-challenged Mumbaikar, a simple, easy to use, self help menu residing on the handset is going to be a boon. As an alternate channel to access our services other than our mutli-lingual call centre, we are confident that soon *800# as well as *555# will get embedded into the memory of our esteemed subscribers. “

 

About BPL Mobile
Having started its services in 1995, BPL Mobile distinguishes itself as the longest serving telecom brand in the country, currently operating in Mumbai, India   it serves over 1.8 million happy and satisfied subscribers. In the Voice and Data Mobile User Satisfaction Survey 2007, which assessed Cellular Mobile Services across all GSM and CDMA service providers, BPL Mobile emerged as the cellular service provider in Mumbai delivering the highest customer satisfaction. BPL Mobile is one of the very few cellular service providers nationally to have met all benchmarks on parameters set by TRAI and stands alongside only two other operators across the country who surpassed the stiff 90% qualifying benchmark by TRAI. Being in the service industry and customer centricity being at the core, BPL Mobile has been ranked #1 in Customer care. Since 2005 BPL Mobile has consistently excelled and led the pack for three years running, going to prove how well they understand customer service. BPL Mobile has consistently met and exceeded TRAI benchmarks according to the Report on the Indian Telecom Services Performance Indicators, 2007. BPL Mobile also credits itself as the first operator in the country to offer GPRS/MMS, Caller Ring Tunes and also launch IN (Intelligent Network).