BPL Mobile subscriber base crosses 2 million in January ‘09

Company Press Release:

BPL Mobile subscriber base crosses 2 million in January ‘09

· Adds a sizeable 5-lakh subscribers, in less than 5 months.

· Offers the best to its subscribers with an up-graded next generation network, customized segmented products, consistent innovative VAS and dedicated efforts towards customer satisfaction.

· Tops the Survey in overall satisfaction amongst the GSM Operators – TRAI Report, December 2008

Mumbai, February 11^th, 2008: Announcing the significant increase in the subscriber base, a number crossing over 2 million, BPL Mobile – get in the loop, Mumbai’s longest standing mobile service provider, continues to maintain its steady growth momentum with the onset of network upgradation, customized segmented products, consistent innovative VAS and dedicated effort towards customer satisfaction.

BPL Mobile, in the past few months have substantially grown in their subscriber base, from 1.3 Million in March ’08 to 2 Million in January ’09, a 7 lakh net addition. The net additions percentage share of BPL Mobile in the past 5 months has been at an average of 22%, much above the other operators (GSM and CDMA).

Maintaining performance standards and service delivery as the key to its achievement, BPL Mobile has consistently met and exceeded the TRAI Quality of Services standards, and to top this, as per the new TRAI report on Quality of Service and Customer Satisfaction Survey of Telecom services in the Mumbai Service Area, December 2008, BPL Mobile ranked No 1 in overall satisfaction amongst the GSM Operators.

From topping the Voice&Data - SAARC Mobile User satisfaction Survey, 2008, in network services with 98.2%, to having increased the subscriber base to 2mn, BPL Mobile has not only reached milestones in its journey of over thirteen years, but has also crossed them.

Commenting on reaching this milestone, Mr. Sanjeev Chachondia, CEO, BPL Mobile said, “It is an encouraging achievement which also confirms the faith our subscribers have in us. We are a dedicated team with significant growth plans to cater to the mumbaikar, through superior understanding and innovative product development. We are in the service of Mumbai for 13 years and are proud of our roots. We dedicate this milestone to this great city.”

With a more than Rs 200 Cr investment, BPL Mobile has upgraded its network to world-class standards, and BPL Mobile has now achieved a top-of-the-line all-IP Next Generation Network infrastructure by the installation of two state-of-the-art high capacity switches to support uninterrupted connectivity and feature rich communication, and the swap of legacy cell sites with contemporary EDGE- enabled ‘Next Generation' sites – BPL Mobile subscribers can now experience a brand new, truly contemporary and Mumbai’s best network.

From being the first to offer Re. 1/- calling for both local and STD calls, to being the first GSM operator to offer Mobile Tracker service in India, to being the first single circle operator to have launched BlackBerry® Curve™ 8300 Smartphone in Mumbai, BPL Mobile has introduced VAS like Voice SMS, m-commerce, Mobile TV, Mobile Radio, Mumbai search@cafe, Mantras@cafe, with ‘call centre on the mobile phone’ and ‘Doctor On Call’ being the most recent VAS launched. In an attempt to ensure convenience for people to approach stores and get personalized attention and effective solutions BPL Mobile even introduced the concept of ‘BPL Mobile Stores’, a smaller version of the exclusive galleries. Going forward BPL Mobile will introduce innovative customized VAS giving a new dimension to value addition.

About BPL Mobile

Having started its services in 1995, BPL Mobile distinguishes itself as the longest serving telecom brand in the country, currently operates in Mumbai, India and today serves over 2 million happy and satisfied subscribers. In the Voice and Data Mobile User Satisfaction Survey 2007, which assessed Cellular Mobile Services across all GSM and CDMA service providers, BPL Mobile emerged as the cellular service provider in Mumbai delivering the highest customer satisfaction. BPL Mobile is one of the very few cellular service providers nationally to have met all benchmarks on parameters set by TRAI and we stand alongside only two other operators across the country who surpassed the stiff 90% qualifying benchmark by TRAI. Being in the service industry and customer centricity being at the core, BPL Mobile also ranked #1 in Customer care. Since 2005 we have consistently excelled and led the pack for three years running, going to prove how well we understand customer service. We have consistently met and exceeded TRAI benchmarks according to the Report on the Indian Telecom Services Performance Indicators, 2007. BPL Mobile also credits itself as the first operator in the country to offer GPRS/MMS, Caller Ring Tunes and also launch IN (Intelligent Network).