Company Press Release: 

Archie, Betty & Veronica set to regale in Indian languages!!

Nazara brings new Archie Comic Strips in Indian languages on mobile phones

Mumbai, 4th March, 2010: Millions of Archie comics fans have a reason to smile extra as India’s leading mobile entertainment company Nazara Technologies is introducing the all time favorite Archie comic strips in vernacular languages, for mobile users in India.

The mobile user can download Archie comic strips in their choice of language by using their GPRS connection at varied price points from Rs1/- per day, Rs. 10/- per week and Rs 30/- per month depending on their operator.

Commenting on the release of Archie’s Comic games, Mr. Nitish Mittersain, CEO, Nazara Technologies said, “Archie comics has not lost its popularity in the last sixty years. Even today there are about a million copies of the Archie comic sold every month. With Archie comic strips being made available on mobile the reader will not have to wait for months to see what happens next. We are adding value to the comic’s portfolio by bringing their much-loved Archie comics out in regional Indian languages”.

Jon Goldwater, CEO of Archie Comics Publications said “We are excited to be working with Nazara and look forward to the many fans of our brand having access through our digital comics”. 

Nazara exclusively licenses many well-known brands such as world famous numerologist Sanjay B Jummani, Virender Sehwag, GM Viswanathan Anand Stardust Magazine and Cartoon Network comics among others, and develops mobile content based on these brands in keeping with their iconic image.

About Nazara Technologies Pvt. Ltd.
Nazara develops a range of branded and original mobile content that is highly relevant to the culturally diverse consumer base in the country. It combines technology with a compelling experience to create innovate applications in the mobile environment. It provides complete solutions for the development, deployment, targeting and tracking of promotional campaigns on emerging mobile platforms. The company's wireless solutions integrate content of media companies, marketing messages and the consumer reach of wireless carriers.